In the coastal areas of Jiangsu and Zhejiang, some furniture companies boldly tried online marketing without building exhibition halls, entering stores, or even joining merchants, directly establishing their own online stores, looking for consumers through the Internet, and then letting consumers directly Enter your own processing factory to customize furniture. Online marketing is an emerging sales model. The cost of online marketing is relatively low and the coverage is wide. At present, it has become a fashionable sales model, and the choice of online marketing is also relatively large.
In doing so, they save a lot of intermediate links, greatly save the intermediate cost, and also have the upper hand in price. Many young consumers are also very interested in this model. However, the biggest drawback of this model is whether the network is virtual or not, and the credibility of merchants has become the biggest issue consumers worry about. Many consumers are still willing to experience real furniture samples in the showroom first, while online stores make consumers feel not very intuitive and unreliable. Another form is group buying. At present, group buying has been popular all over the country. The rise of various group-buying websites has caused a wave of group-buying across the country. At the hot group buying scene, the smart and wise bargaining master repeatedly defeated the merchants, letting the consumers present be very popular and thinking that they took the advantage and decided to buy immediately. And merchants have also attracted a large number of consumers from group purchases. But in recent years, group buying has also begun to have a crisis of trust.
No matter how hilarious the bargain hunter is on the stage, the actual price is the negotiated price negotiated with the merchant behind the scenes, and consumers can't really get much benefit from it. In addition to making profits for consumers, merchants must also give certain benefits to group-buying websites. In this way, the profits of merchants are difficult to guarantee. The consequence of this is that merchants have to make a fuss about quality, after-sales and other factors. The more serious consequence is that many consumers think that they can get a better price for group purchases, so they no longer buy furniture through other methods, so that the group purchase website will "kidnapp" the merchant and have to participate in various group purchase activities. In the long run, the profits of businesses are getting thinner and the pressure for survival is increasing.
More rational merchants will choose to cooperate with large websites, use the website to promote their own furniture brand, and improve their credibility. A furniture franchisee said frankly: “I do n’t require that I can bring me a lot of orders directly through the Internet. What I care about is to increase the influence of the brand through the Internet.†However, in the context of the furniture industry ’s quick success, there are How many businesses can have such courage?
In doing so, they save a lot of intermediate links, greatly save the intermediate cost, and also have the upper hand in price. Many young consumers are also very interested in this model. However, the biggest drawback of this model is whether the network is virtual or not, and the credibility of merchants has become the biggest issue consumers worry about. Many consumers are still willing to experience real furniture samples in the showroom first, while online stores make consumers feel not very intuitive and unreliable. Another form is group buying. At present, group buying has been popular all over the country. The rise of various group-buying websites has caused a wave of group-buying across the country. At the hot group buying scene, the smart and wise bargaining master repeatedly defeated the merchants, letting the consumers present be very popular and thinking that they took the advantage and decided to buy immediately. And merchants have also attracted a large number of consumers from group purchases. But in recent years, group buying has also begun to have a crisis of trust.
No matter how hilarious the bargain hunter is on the stage, the actual price is the negotiated price negotiated with the merchant behind the scenes, and consumers can't really get much benefit from it. In addition to making profits for consumers, merchants must also give certain benefits to group-buying websites. In this way, the profits of merchants are difficult to guarantee. The consequence of this is that merchants have to make a fuss about quality, after-sales and other factors. The more serious consequence is that many consumers think that they can get a better price for group purchases, so they no longer buy furniture through other methods, so that the group purchase website will "kidnapp" the merchant and have to participate in various group purchase activities. In the long run, the profits of businesses are getting thinner and the pressure for survival is increasing.
More rational merchants will choose to cooperate with large websites, use the website to promote their own furniture brand, and improve their credibility. A furniture franchisee said frankly: “I do n’t require that I can bring me a lot of orders directly through the Internet. What I care about is to increase the influence of the brand through the Internet.†However, in the context of the furniture industry ’s quick success, there are How many businesses can have such courage?
Polycrystalline Solar Panel,160W Polysilicon Solar Panel,160W Solar Panel,Goal Zero Solar
Zhejiang G&P New Energy Technology Co.,Ltd , https://www.solarpanelgp.com