Consumer Ms. Dai spent more than 3,000 yuan to buy a smart toilet. After two months of use, the toilet began to malfunction. In the past two years, there have been 9 faults in total. The merchant promised a warranty period of five years. In March of this year, when the toilet malfunctioned, the merchant refused to repair it free of charge on the grounds that the warranty period was two years. Later, under the mediation of law enforcement personnel of the Industry and Commerce Bureau, the store agreed to handle the return procedure for Ms. Dai, but Ms. Dai would have to pay 100 yuan for the door-to-door fee and disassembly fee.
It is said that Ms. Dai bought this smart toilet or a branded product. To be honest, I don't know how such a company was originally rated as a famous brand. Perhaps there are many unknown obscurities in it, but they are not known by outsiders.
In fact, if you pay attention to it, the quality problems of brand sanitary ware enterprises have happened more than once:
On February 14 this year, the General Administration of Quality Supervision, Inspection and Quarantine released the quality sampling results for ceramic toilet products. Unsatisfactory products were sampled by the American Standard, Guanzhu, Hecheng, Yi Gao, and Zhongtao. 26 kinds of products do not meet the standard requirements of "National Supervision and Spot Check Results of Ceramic Toilet Product Quality", and the pass rate is only 78%.
Every year, the General Administration of Quality Supervision, Inspection and Quarantine will publish quality sampling results, but every year there are such a group of companies, and there are also many brand companies that are "honorable" on the list. This is a time for Chinese sanitary ware companies to think carefully. I hope the author summarizes The following points have enlightenment for entrepreneurs: Product quality is the life of an enterprise is a prerequisite for enterprise development
In recent years, there have been frequent incidents of product problems in sanitary ware enterprises, which shows that some enterprises are only looking at money when they are developing, rash, and even negligent or forget the fact that product quality is the lifeline of the enterprise. I don't know if these companies have thought about it, how can they develop without quality? How to survive without development? Where is the corporate life without living space? Any marketing link is carried out around the premise of having high-quality product quality. If there is no high-quality product quality as a strong market backing, any marketing is in vain.
Product quality also affects the reputation of the company in the minds of consumers. Only when the product quality is guaranteed can the long-term promotion of brand reputation be based on quality, and the promotion of word-of-mouth communication can be accelerated and strengthened to achieve the desired brand effect. I think the reputation of manufacturers who have produced smart toilets that "have experienced 9 faults in two years" has not been good for Yantai consumers.
Focus on R & D and technological innovation
There are a large number of Chinese sanitary ware companies. In addition to the limited number of well-known brands that focus on R & D and constantly innovate, most of the central enterprises are still at the stage of plagiarism and imitation, and they are often at a disadvantage in competition; only companies that focus on R & D and innovation The industry leader, occupying the broad sanitary building materials market. For example, Continental bathroom has become a well-known brand specializing in the production of mid-to-high-end bathroom products through constant technological innovation from a small enterprise that was not well-known at the time.
Improving the quality of after-sales service is customer-oriented
Through after-sales service to improve the credibility of enterprises, expand market share of products, improve the efficiency and effectiveness of sales. If the after-sales service department of the enterprise is just a display, charging at random, or even doing nothing, it will cause the loss of corporate brand reputation, which is fatal to the enterprise. In fact, if the after-sales service department takes good care of the customers, then the customers will also take good care of the profits of the enterprise.
In short, a well-known brand is unwilling to see a customer complaint or "black list", but in fact, these well-known brands will discredit the entire industry. It is important to know that "there is a complete egg under the nest", and quality is the lifeline of the brand. In the process of enterprise development, if you deviate from the bottom line of quality, no matter how loud your reputation is, they will be spurned by consumers; of course, companies should not forget the importance of research and development and technological innovation to improve the quality of after-sales service.
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