Jiaxiang Glove Festival will be successfully held behind the "three major points of view"

During Jiaxiang County's Glove Festival, the author went to the scene to experience this warm and successful holiday “big meal” of gloves. The author also delighted in the success behind the Glove Festival, with more brighter points of view.

Look at one: "Four ideas" to organize a festival. The most important thing to mention during the first China (Gaixiang) Glove Festival was that during the preparation process, they loudly proposed the “four notions” concept, that is, do not engage in the opening ceremony, do not invite celebrities to perform, and do not invite upper-level party and government leaders to cut the ribbon. No souvenirs are issued. Changing the previous pattern of government-led and government-financed spending, successfully tried out the form of market operations, and major exhibitors from all over the country paid for their booths. At the same time, it is stipulated that during the festival, the effectiveness will be emphasized, and no unified signing ceremony will be held. The interested parties will negotiate one contract. "Four not ideas" saves administrative expenses and reduces waste of manpower and material resources.

The county’s glove exhibitor, Chen Jianhua, chairman of Huajie Glove Enterprise, felt that “It seems that this festival is not very grand, but the effect has not been discounted. In the morning, I went to Shanghai, Yiwu, Shenyang, Six customers such as Tianjin have negotiated and signed sales agents’ intentions. They gave a very high evaluation of our organizing model.”

Aspect 2: The association kicks off the festival. The gloves event was run on the principle of "market operations, government support, and social participation." During the preparation, Jiaxiang County changed its practice of leading the way in previous years. It did not set up a special organizing committee. The county’s main leaders did not assume leadership responsibilities, nor did they call on the majority of cadres to rely on it, but only the guidance of various functional bureaus. Support, more often than not, the Glove Association provoked the girders of the festival.

The Jiaxiang County Gloves Association actively communicated with the relevant associations at the higher level during the festival and obtained associations such as China Textile Industry Association, China Knitting Industry Association, China National Glove Association, Shandong Textile Industry Association, and Jining Light Industry Textile Office. Unit's guidance and support. There will be 178 enterprises participating in the festival, of which 95 foreign companies from more than 20 countries and regions including the United States, Japan, and Canada will participate in the festival. At the same time, the association will also coordinate the gloves of each glove unit to sponsor the festival.

Practice has proved that the association’s top beam and the government’s assistance have not only reduced costs, but also saved manpower and material resources. The government is willing to benefit the company and the people are satisfied.

Aspect three: "brand economy" has started. In the first China (Gaoxiang) Glove Festival, 5,000 square meters of exhibition halls were carefully decorated with boutique special exhibitions, special exhibitions of Jiaxiang products, dynamic exhibitions of hand dies, etc., and all kinds of gloves, accessories, machinery and other products were displayed in a dazzling array. The discussion of various business negotiations, technical exchanges and industrial planning is very enthusiastic.

Glove industry has truly become a brand of Jiaxiang County's characteristic industry. In 2007, Jiaxiang County was named China's Glove City. In 2008, it was awarded the title of “Top Ten Influence Industry Clusters in Shandong Province, Top 50 Brands of China Industrial Clusters, and Top 100 Competitiveness of China's County Industrial Clusters”. From the single product development to the cold, ski, hunting, shooting, knitting, sports and other six series, thousands of styles of processing production capacity, has a glove production and processing and supporting more than 200 enterprises, becoming the country's largest ski gloves production base , The products sell well in Europe and the United States, Japan, Korea and more than 30 countries and regions.