Analysis of domestic fastener enterprises' trading pattern market

Due to different product specifications and different characteristics of enterprises, domestic fastener companies choose different export modes according to their own actual conditions.

Pattern 1: Self-exporting Although the difficulty of self-export is relatively large, it has been increasing in the past two years. Different companies have chosen different ways of self-export according to different situations, and some companies have participated in exhibitions and other methods. Overseas after-sales markets; some companies actively visit overseas enterprises to compete for support; others choose to open the aftermarket and then enter the market.

Self-employed companies need a certain amount of manpower, material resources, and financial resources. Some larger fastener companies and local fasteners associations jointly set up a special overseas sales team to penetrate into foreign companies and use local resources to conduct marketing and after-sales services. Although they paid more, they achieved good results. .

Mode 2: Matching complete vehicle manufacturers' exports In recent years, with the increase of China's self-owned brand machine and vehicle exports, the fastener companies supporting their own brands and entire vehicle companies have taken a ride. This seems to be a relatively easy way to export. Under such circumstances, fastener companies need to establish a close strategic partnership with the whole machine and vehicle companies, and fully understand the overseas market before supporting exports. This is a problem that many fastener companies must pay attention to.

The situation of heavy sales and light services has already been valued by many companies. Mode 3: Exporting through joint venture partners The first step in improving technology and introducing funds is the most important reason why many fastener companies choose joint ventures. With the rapid entry of multinational companies’ fastener companies, some fastener companies regard overseas sales channels as an important factor in joint ventures in order to expand the domestic market for domestic companies. Some fastener companies set up joint ventures with multinational companies with foreign backgrounds. There is only one purpose. To find a partner with overseas sales channels, take the road to internationalization.

Mode 4: Many fasteners are exported through agencies and agencies. Enterprises seek overseas exports, especially when they seize exports from overseas aftermarkets. They are conducted through agencies and agents. Some choose foreign agents and more companies choose domestic products. Agents. These agents have rich foreign experience and can build a good platform for the export of fasteners. However, with the increase of intermediate agents, some unfavorable conditions have also emerged. Some agents at home or abroad do not express good faith. Fraud in the agency process has caused some domestic fastener companies to suffer great losses; some agents Acting on a number of products (even counterfeit products) and selling at low prices in overseas exhibitions damages the image of Chinese fastener companies and is not conducive to the development of Chinese fastening companies in overseas markets. In particular, the EU's anti-dumping should arouse our Pay enough attention. Therefore, fastener companies should carefully select professional agents.

This is the characteristic that fastener companies are now entering a new era. Of course, we are now faced with many difficulties, such as the general backward technology of fastener companies, low level of quality management, relatively poor talents, technical quality, environmental, legal and regulatory environment also needs further improvement, the company itself The quality of managers and managers has yet to be improved in training and other ways.

Fastener companies still need to further implement the policies and policies of the Party and the country, and more to grasp the policies of the state in terms of industrial policies and macroeconomic regulation; to adjust and improve their own development environment in accordance with the national macroeconomic regulation and industrial development policies. .