Polished tiles market has become an industry trend

In recent years, with the transfer of the ceramics industry and the deepening of South China Ceramics, many emerging ceramic producing areas have been bred, and the industrial structure has undergone tremendous changes. China's consumption of tiles as the largest brick products in the huge market demand stimulus, each producing a line of polished production increased again and again, with antique tiles and other tiles continue to erode market share, competition is very fierce nature. In order to survive and develop, the polished brick enterprises in all producing areas have become the consensus of everyone. Therefore, seizing the land and occupying the mountains have become the trend of the industry.

Foshan: By the wind of industrial transfer. The country is in the list of any polished brand, there must be more than half of the brand from Foshan. This reflects the status of the industry leaders in Foshan. Foshan ceramics Shiwan to as the birthplace of Chancheng core area, diffuse radiation to the surrounding towns and villages, is the country's and the world's largest, most complete industry chain development of ceramic industry cluster, is the country's largest ceramic production base and export base.

Polished market Zhanshanweiwang era small profit margins become the industry trend in the early 1990s, China started the tiles, Foshan, "Dongpeng," "Eagle" as a pioneer, through the introduction of European ceramic machine equipment to rapidly expand, driven A large number of ceramic companies invested to participate. After more than 20 years of painstaking efforts, polished tiles made in Foshan have become the gold standard. Dongpeng, Xinzhongyuan, Eagle brand and other brands of polished tiles have occupied the high-end market in the country. Many key projects have designated Foshan polished tiles. In the mid- and low-end polished tiles market, in recent years, with the rise of other production areas, the operating costs of raw materials, logistics, etc. have been continuously improved, Foshan polished tiles have no advantage in the external market price, and the local market share is affected by local production. District swallowed.

In order to maintain a competitive advantage in the market, in the past ten years, Foshan Tao Enterprise has begun a mighty industrial transfer path, whether it is located in the northeast of Faku, or the southwest position of Jiajiang and the surrounding Jiangxi, Guangxi, Hunan, etc. In the new production areas, Foshan ceramic enterprises can be seen. After the transfer, Foshan Tao Enterprise, by virtue of its strong strength, will focus on deepening the local market, seizing the third and fourth-tier markets with large capacity in the polished tile market, and completing the national strategic layout.

Zibo: The market is gradually shrinking In recent years, the ceramics industry in Zibo has developed rapidly. The output of architectural ceramics has now ranked second in the country, and it is a production area that rarely competes with Foshan. According to statistics, there are 252 architectural ceramics production enterprises in Zibo City, which have cultivated well-known brands such as Dongyue Industry, enamel, and Asia Miner.

It is understood that Zibo polished tile sales market is mainly distributed in the three provinces of East China, Inner Mongolia, Shanxi, Shaanxi, Henan, and Hebei, but in recent years, these regions or neighboring cities have gradually built factories to form production bases, relying on the advantages of transportation costs, Zibo ceramics industry has caused no small impact. According to the author's investigation, in addition to the optimistic market sales of Pilates, micropowder, etc. in Zibo polished tile market, the company's polished tile sales began to become dull after the Zibo Tao Bo Fair, and many companies experienced imbalances in sales and sales. Only between 60 and 80% of production is directly related to the rise of Liaoning Faku, Henan Hebi, Inner Yellow and other surrounding production areas. In the face of this current market situation, many companies are adjusting their product mix. For example, one line was previously used to produce a single line, and now one line is used to produce multiple lines. Many other companies are also investing nearly one thousand dollars at the end of the year. Million yuan for the transformation of production equipment, enhance product added value.

Gao'an: Low prices to seize the surrounding market In recent years, with the support of the government, Gao'an Ceramics has developed rapidly. It has formed a large-scale architectural ceramics cluster and is the largest architectural ceramics production base in Jiangxi Province.

It is understood that since 2006, the architectural ceramics industry in Gao'an City has ushered in a golden period of industrial development. Each year, the year-on-year growth rate of building ceramics production is more than three digits. In 2009, the city had 92 ceramics production enterprises with an annual output value of 7.655 billion yuan and employed more than 20,000 people.

All along, the sales methods of Gaoan polished tiles are mainly based on wholesale sales, and winning at low prices is the company’s main strategy. Gao'an Ceramic's market share in the second, third and fourth tiers of local and surrounding provinces in Jiangxi Province has gradually increased. However, with the continuous increase in the production capacity of polished bricks in Gao'an, competition pressure among enterprises has gradually increased. When I visited the company, I learned that most of the brand awareness is not high, and some companies choose to register brands in Foshan in order to improve the product "added value." Fortunately, some high-security local ceramic companies (such as the sun, Ronald, etc.) are increasingly focusing on brand building and brand promotion in order to seek greater development.

Jiajiang: Product radiation The southwest ceramics industry is a pillar industry in the economy of Jiajiang County. So far, Jiajiang County, which boasts the reputation of the “Western Porcelain Capital,” has formed a ceramic industry cluster with a distinctive local character and a private economy. It is the largest built ceramics industrial base in western China and radiates into Chongqing, Sichuan, Yunnan, Guizhou and other southwest hinterland. Local ceramic enterprises have many characteristics, such as abundant quantities, abundant products, and large production capacity.

For a long time, the impression given by the polished tiles produced in Jiajiang has always been low-end and quality, but with the establishment of some famous brands in Foshan, the development of local enterprises has been promoted. In particular, under the influence of Wenchuan earthquake reconstruction and the huge demand for building materials in the Western Development, Jiajiang polished brick enterprises have been given a chance of rebirth. Many ceramic products are in short supply, and local ceramic companies have achieved unprecedented development. They are the only ones in Southwest China. The large-scale ceramic industry base, do a good job of products, radiate the Southwest market is the only choice.

Faku: "Northeast porcelain capital" locks the Northeast market. At the China Ceramics Fair, China Ceramic Industry Association officially awarded the "Northeast porcelain capital" plaque to Faku county. It is understood that a good investment environment has enabled Faku to attract Foshan Zhongxinyuan Ceramics, Jingdezhen Hahani Creative Ceramics and other “flagship” companies, and well-known ceramic companies from Germany, Spain, Greece, and South Korea. It is understood that Faku ceramics production bases have settled in 145 enterprises, and started construction of 360 production lines, of which 220 were completed and put into operation.

Law library ceramics industry to fill the gaps in Liaoning and the northeastern region of ceramics, tiles industry in huge demand, the law library with its advantages District, Zibo polished rival, and gradually occupied the leading position in Northeast Asia ceramics market.