Bathroom hardware has become the new darling of the industry

In recent years, with the rapid development of China's property market, the rapid rise of brand new bathroom hardware industry has become a new darling of the industry, to bring huge business opportunities to domestic sanitary companies, but also opened a prelude to the domestic sanitary market brand war, strong export-oriented bathroom Enterprises, a large number of small and medium-sized health enterprises, the original reliance on the domestic sanitary market, the brand of health enterprises, have all accelerated the domestic brand bathroom market development plans, great princes, the momentum of the Central Plains.

In the fierce competition in the bathroom brand market, the strength of first-line brands continues to increase, and it is difficult to appear overlord-type brands in the short-term market, and a large number of emerging brands with huge growth potential have emerged rapidly, which poses a huge challenge to the current domestic brand pattern in the bathroom industry. .

Cutting-edge brand into the market new favorite

At present, China's first and second-line sanitary ware brands and the domestic market channel network are basically becoming saturated. With the rapid growth of the overall sanitary ware market in the country, new entrants to the sanitary ware industry have rapidly increased, and new enthusiasm sanitary ware brands with huge growth potential will undoubtedly become a reality. The seller preferred brand. Enterprises have a certain scale of production capacity and financial strength, product support capabilities and a unique core competitiveness, brand strategy has a certain height, strong ability to market development, maintain a sustained growth trend to become the common characteristics of China's new sanitary brand.

At this stage, with the exception of the first- and second-tier cities, the rapid growth of sanitary ware markets in emerging third- and fourth-tier cities has brought tremendous opportunities for the rapid rise of cutting-edge brands. Heng Jie. Zhongyu and a series of national famous sanitary ware brand, from the early cutting-edge brand to the rapid growth of the first-line big brands, has increased the confidence of sellers to choose new brands.

Create cutting-edge brand focus in the regional market

The rapid rise of China's cutting-edge brand, except for a few brands relying on a strong financial strength to develop the market, most brands can only take a step-by-step development strategy, from the key regional market gradually expand to the national market, from a regional strong brand to a national reputation Brand. For developers, the model room is a real estate face, the good and bad of the model house directly affect the sales of commercial housing.

For sanitary ware companies, the “model market” has close influence on the formation of regional brands. If a regional brand wants to step out of the region and enter the national market, it must not blindly advance, but it needs to be selectively promoted, especially The establishment of a “model market” has strategic, purposeful, and step-by-step advancement, which will greatly benefit the regional brand's national market expansion, allowing regional brands to move from the region to the national market step by step, and to grow nationally. The creation of the brand and the key regional market is the key factor for the emerging brands and well-known brands to gain brand influence in the market game. In Chaozhou, where small and medium sanitary ware brands are relatively concentrated, some small and medium-sized brands have achieved over 10 million sales in a single regional market through the establishment of a model market. They have outperformed domestic first-line well-known sanitary ware brands in regional market sales and brand influence, and have gradually grown into The newest sanitary brand with certain potential.

The market enters a period of weak periods and needs to be cautious

With a large number of health enterprises across the country through the transformation and upgrading have joined the domestic brand bathroom market competition, profit in recent years, the property market sales boom, bathroom market demand, corporate restructuring and market development is facing relatively little pressure, cutting-edge brand Emerging in a concentrated manner, one after another has intensified its market expansion efforts. After entering 2011, the overall market demand fell, and the industry entered a new round of winter market, seriously affecting the company's established development strategy. Judging from the current market reaction situation, the impact of the first-tier and second-tier brands and low-end brands is relatively small, while the mid-tier brands in the sandwich layer are affected more, and many cutting-edge brands are just in the relatively affected market. Layers, third and fourth levels of the market will become the main battlefield for the brand game in the future. The new year will continue to expand the channel network slightly, or take the defensive, the cutting-edge brand must do a clear choice and careful response.