Interview with Chang Feng Trading Zhou Suqiong and Li Shaojie

[Growth - from quality to brand, from focus to professional]

In Wanchang Hardware & Electrical City, everyone knows that there is such an "old hardware", engaged in the hardware industry for more than 40 years, professional, enthusiastic, talkative, everything is good, she is the chairman of Chengdu Changfeng Trading Company Zhou Suqiong.

From the age of 21, he began to work in a state-owned hardware company, and later served as the head of the wholesale department. For the metal industry, Zhou Suqiong has long been immersed in his own life. For many years in the hardware industry, Zhou Suqiong has continued to study professional knowledge in depth and obtained many professional certificates in hardware. In 1988, with many years of experience and insights in the hardware industry, Zhou Suqiong founded Changfeng Trading Co., Ltd., becoming the first group of individual operators to enter the hardware and electromechanical industry in Chengdu.

In the Chinese hardware industry in the 1990s, there were fewer brands, and brand awareness among consumers and businesses was generally weak. Changfeng Commerce's initial goods are numerous and miscellaneous. What customers need is what they sell. Although the quality of the goods is high, they are not positioned, and there is no big brand to support. Now Changfeng Commerce and Trade is the first batch of VAT general taxpayers approved by the State Administration of Taxation in Chengdu. It is positioned to be a high-quality boutique brand tool and has become the distributor of the US Shida Tools Sichuan and the distributor of Taiwan Hans Tools Sichuan. , Sichuan BOSCH Bosch power tools and FLUKE Fluke instrument wholesalers, is the industry's prestigious professional distributor of wholesale hardware tools.

The course of change is hard and brilliant. When it comes to this change, Zhou Suqiong started with a sentimental move from entering the Wanda Hardware & Electrical City.

In the case of Wannuan, when the sales center was set up by a tent, Zhou Suqiong firmly chose Wan Quan as his trust. He was the earliest batch of merchants. Changfeng Trading Co., Ltd. can be said to follow the growth of Wan Quan. Grow up. "Without verbal commitments, they took practical actions." Wan Wan's style of conduct coincides with Zhou Suqiong, referring to the model of "Which is a developer and an operator". Zhou Suqiong is full of praise.

"At that time, Wan Guan didn't charge for business management fees for 20 days during the opening of the shop. When he kept the shop, he also paid lunch fees for us and even helped us to ship the goods. After being named as a millionaire honor merchant, I got The free 5-year-old shop is really a great support to the early stage business.” At the beginning of the business, Zhou Suqiong sighed a lot. Because of this, even though the first three years of operation are very difficult, Zhou Suqiong chose to persevere. .

In Wan Wan, Zhou Suqiong not only obtained a platform for business operations, but also had tremendous room for growth. Zhou Suqiong often followed Wan Quan's participation in large-scale professional conferences and learned more and more about the domestic and foreign hardware market situation. In constant exploration, Zhou Suqiong gradually realized that in the past, the notion of “looking at the car only, not looking up at the road” must be changed. If the market needs to be big, it must be a professional brand. Since manual tools radiate the most, regardless of the family or business is indispensable, Zhou Suqiong finally established the direction of doing high-quality boutique brand tools, will fully enhance the level of Changfeng.

Change - from professional to top level, step into internationalization

Now, it is the sixth year for Changfeng Trading Co., Ltd. to operate the brand's manual tools. Changfeng Commerce and Trade has become the sole agent of the US Worldwide Tools Sichuan, and has taken the first step in the integration of Changfeng and international standards.

What contributed to this change was another important person in Changfeng Business, Li Shaojie, general manager. He is a practical worker, adhering to the operating philosophy of his mother Zhou Suqiong and using actions to build Changfeng step by step.

Since establishing the company's business positioning, Li Shaojie has gone through a lot of research and investigation, and eventually the main brand has been selected as the Shida Tool. Shida brand products have advanced technology and excellent quality. Their internal quality standards have been cited as industry quality standards. Shida tools are widely used in public life, machinery manufacturing, automotive maintenance, construction, aerospace, electronics manufacturing and Other fields. Awards have won awards around the world and sales have been ahead of the rest of the world. Even the world’s top four tool brands have failed to catch up. Shida has become the preferred brand for professionals and mass customers.

Another reason for choosing Shida Tools is that Shida has the same philosophy as Changfeng, and its “lifetime warranty” commitment is exactly what Changfeng Commerce wants to bring to its customers.

"If you have a hand pliers, then you will have a pair of pliers for life." Li Shaojie explained the lifetime warranty of the world so vividly. "All Sida products, unless otherwise specified" non-permanent warranty With 'or' warranty' and 'non-free repair or replacement', under normal use conditions, if the function is damaged, you can repair it for free until you replace the same product. This is the most humane service The customer does not have to worry about any difficulties in repairing or replacing the product. It does not even require an invoice. The product itself is the credential, and we, Shida, will not hesitate to honor our promise."

Under the promotion of Li Shaojie, Changfeng Trading's Shida Tool has always maintained the best performance in Sichuan, and its rapid growth rate has been paid attention to by Shida Chinese companies. After further understanding of Changfeng Trading, they highly affirmed the business philosophy and principles of Changfeng Commerce and Business Environment and the business environment of Wan Guan Hardware & Electromechanical City. It is hoped that Changfeng Trading will become the distributor of SITA Tools Sichuan and will lead Sichuan. Shida distributors jointly create a healthy business environment and brilliant achievements.

After investigations by Shida Asia Pacific and Shida U.S. headquarters, in January 2012, Shida issued a national announcement, announcing that Changfeng Trading Co., Ltd. has become the sole distributor of Shida Sichuan. This is a high degree of recognition for Changfeng Commerce's achievements in the national hardware industry, and it is an incentive.

This is the first step of Changfeng commerce to internationalization, full of strength and weight. In particular, the opening of the Wankang Qingbaijiang project, its international operation model is fully in line with the next development plan for Changfeng Commerce and Commerce, and has strengthened the confidence of Zhou Suqiong and Li Shaojie in the future of Changfeng Business. They bought the best paving of the Qingbaijiang project for the first time, firmly seized this opportunity, and sought business opportunities to fully integrate more top-level professional brands into its international market.

[Sail - from heart to love, escort by "good"

"Because of all the professionalism." This is the corporate philosophy proposed by Li Shaojie.

“The intention is to treat customers as relatives and think of the demands they put forward as their own. A factory will cause the entire production to fail because of a small part of the problem. If only they have a need, even if only a screw is loose. A phone call, we will arrive in time for delivery.” Li Shaojie said, “So, Changfeng Trading is almost 24 hours a day.”

The idea of ​​using the heart comes from the guideline that the mother Zhou Suqiong has always been “for good”. Zhou Suqiong often hangs his lips in a sentence: "Be a man must be kind."

During the Wenchuan Earthquake, Li Shaojie actively volunteered. He immediately went to the 9th team of Shifeng, Yinchanggou and Longmenshan Jiufeng Village, where the disasters were most severe, and transported generators, tools, wires, drugs, milk, and mineral water. , installing light bulbs, doing farm work, and taking part in rescue work without hesitation. Despite worrying about the safety of her son, Zhou Suqiong still expressed her support and joined her husband, Li Zhian, to join the volunteer team and work diligently to and from the disaster area, driving other businesses to work together.

This is the "goodness" that Zhou Suqiong and Li Shaojie call themselves. In business management, they also integrate "good" into the corporate culture.

“The development of a company is very important for people. Companies can't just focus on making money, but it's equally important to be 'good' and 'help'. Even if yours is insignificant, it must be done step by step. I have been very smooth in my life. Nothing twists and turns, I think it's because I've always been good."

To employees, Zhou Suqiong and Li Shaojie are sincerely loving and kind to them. Many employees are old employees who have followed Changfeng for more than ten years or even twenty years. Employees have something to do and Changfeng must help them. At the same time, they also require employees to use the same “goodness” for their customers, listen more to their opinions, and consider them from the customer’s perspective. Even if they are customers who buy small items, even if they do not buy, they must To think about what they need and patiently explain it, then one day he will become a customer of Changfeng Trading. After winning their trust, it is more important to maintain their integrity.

Under such guidance, Changfeng Trade and Employees have received high praise from customers for their high-quality services.

In her sincere eyes, what we see is the profound heritage of Changfeng commerce's "good culture." In this complex world, in the vast sea of ​​hardware and electronic machinery, escort with "good" and steer this ship built with sincerity and sincerity to sail to a wider distance.

Long winds, and everything is good!