Royal Aifei Xiaobian feels that the reform has profoundly affected the future of China's furniture industry.
 After the harsh winter of 2013 in China's furniture industry , industry reform has become the consensus of the industry. In recent years, the adjustment of real estate industry policies has also affected the downstream furniture industry. The development of the exchange rate, rising costs, overcapacity and other factors have cast a negative haze. It is these problems that have rapidly pushed the furniture industry into the development stage of market shuffling, reform and restructuring, and brand differentiation. Large brands are gradually expanding in scale, while small and medium-sized brands are looking for their own characteristics. The development experience of the model innovation and change road in 2014 tells us that reform has profoundly affected the future of China's furniture industry.
Royal Aifei Xiaobian feels that reform and restructuring
Restructuring and restructuring is the biggest achievement of Birkinham Furniture Company in recent years. In 2014, the new leadership team with the core of Royal Aifei began to plan the company's future development. It didn't take long for the road to reform to be completed. The person in charge of Royal Aifei said that the completion of the restructuring and restructuring of the furniture stocks has avoided the bad luck of delisting, and has also brought rich returns to investors, shareholders and reorganization parties, solved a large number of historical problems and provided for the later development of the company. Strong financial support.
Royal Aifei Xiaobian feels that marketing strategy is more scientific
In terms of marketing, Royal Aifei adheres to the development strategy of “two legsâ€. On the one hand, we will actively expand sales channels, base ourselves on the actual situation, carefully lay out the market, and adjust marketing ideas in a timely manner. In the channel development, a new pattern of first-tier cities and second- and third-tier cities is formed. In terms of marketing methods, a diversified development trend is presented. On the basis of the original direct sales and agency sales models, a new mode of online sales is developed. Support each other on the line and promote each other. On the other hand, the marketing method is activated, and blast promotion, public welfare promotion, event marketing, and theme marketing are carried out. Expand market share through diversified methods such as media marketing.
Royal Aifei Furniture The leader of European furniture , Royal Aifei is located in Zhejiang Province, which enjoys the reputation of “sea paradise, happy jade ringâ€. If you want to enjoy more introductions about Royal Aifei pictures , please keep an eye on Xiaobian’s reports!
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