The development of video communication is gradually moving towards synergy

According to LifeSize's report, the global market for video communications will reach US$2 billion in the future, with an annual growth rate of 15 to 20%. China’s market size is 200 million U.S. dollars, accounting for 10% of the world market. China will become the second largest video application country after the United States. Such a large market promotes the progress of video communication in various fields.

Changes in the Industrial Environment Bring New Business Opportunities Video Communications After several years of development, the current environment has changed significantly compared with a few years ago. Manufacturers' attention to the field of video communications and continuous investment in R&D have led to significant breakthroughs in related technologies, such as Cisco's telepresence technology in recent years. The current high-definition and real-world experience is not a big problem in terms of technology implementation, but high-definition video conferencing has a higher requirement for the network. The requirement for bandwidth 6M for high-definition video is generally applicable to large-scale enterprises with special networks. For small and medium-sized enterprises, they need to be re-established, which undoubtedly increases the company's costs. At the same time, the high price of high-definition equipment and the instability of the network have caused limited demand in this area.

The cost of terminal products has always been an important factor constraining the development of video. With the decrease of terminal costs, video conferencing has gradually become more widespread due to the luxury configuration of a few large enterprises. In recent years, the rapid development of mobile terminals, such as the development of smart phones, tablet computers, and operating platforms such as Android and iOS, has had a relatively significant impact on video communications.

The improvement of the network environment is a crucial factor in the development of videoconferencing. It makes video conference as a communication and communication tool, making it possible for equipment vendors and operators to provide customers with reliable products and satisfactory services. In the past, network-borne video and voice-bearing voice were separated from each other and video over the telephone line could not be implemented. "As the pace of light progresses into copper, the development of IP-based communications is gradually accelerating. IP-based voice communications will make video loading easier than ever before. The trend of network-to-IMS evolution will enable the use of general-purpose video communications. Support is easier, said Yang Mingchuan of the Beijing Telecommunications Research Institute.

In terms of applications, video communications are also growing. In particular, the Internet video field, including tools for the Internet's collaborative communications, such as telecommunication's ECP tools, Tencent's instant messaging, and Cisco's UC services, have made point-to-point video communication services more widely available.

Domestic manufacturers stop the international market At present, users have cultivated the habit of Internet video applications, but the demand for video conferencing has not really been stimulated. For enterprise users, there are not many companies that currently use video conferencing, and there are also telephone conference and other services. Compared with the conference call, video conferencing has improved the user experience. However, in terms of daily communication, the demand for video is not an unreplaceable one, but it is a function that is icing on the cake. Yang Mingchuan stated that "As a company, more emphasis is placed on the coordination of communication means and work, such as data sharing, document synchronization, and online discussion. Its purpose is to increase work efficiency." However, simply loading video increases efficiency. Compared with conference calls or other tools, there is nothing special about it. Faced with the increasing number of alternatives, pure video conferencing has not yet stimulated the real needs of the market. At the same time, current mobile terminal support for video communications will also be limited by the speed of the network. Although the coverage of 3G and Wi-Fi has gradually increased, the hardware and software have failed to keep up with the pace, and conditions have gradually matured and the demand has not been met.

Foreign countries started earlier in the field of video communications than China, and a number of international video vendors have occupied the leading market share of the top 500 companies. For foreign companies or international companies, videoconferencing is used because of the need for local business development, and attention is paid to reducing most of unnecessary travel expenses. However, the large number of large-scale enterprises and video training requirements have been proposed for videoconferencing. higher requirement. Yu Zhaoyi, an analyst at Digital & New Media Research at Frost & Sullivan, believes: “Most foreign companies have their headquarters set up abroad. Their adoption of equipment is determined by their superiors, and it is difficult for regional markets to change their own solutions. This allows domestic manufacturers to provide videoconferencing services. It is difficult for the service to enter the international environment, and it also involves the interconnection of equipment. In the Chinese market, most companies are more sensitive to prices and tend to reduce costs." In the domestic environment, the market has huge potential demand. This has led to the emergence of many manufacturers in the past three years. However, small companies, etc., who do not follow the rules of “handing out” the business, sometimes exacerbate competition and disrupt the market. Peng Zheng, chairman of Hengtong, commented on the domestic competitive environment: “Some small manufacturers, their products and marketing are almost all going in a homogenous line. The only competitive weapon is price, but pure price war has no way out. The ultimate demise is only a matter of time.If manufacturers want to ensure rapid and stable development, but also to achieve excess operating profit, their winning magic is to stick to their own line, with their own understanding of the market, to provide customers with differentiated industry solutions. The program strives to improve service quality, create value for customers, and ultimately win the respect and trust of customers."

The development of video communications should be based on the public's entire video conferencing industry after years of development, whether it is from technology to applications, or from customers to vendors, are gradually maturing. Regarding the future development, Yang Mingchuan and Yu Zhaoyi both believe that coordinated development will be the trend of the times. "Especially Web-based conference development will achieve even better results in the coming years," Yu Zhaoyi said. "Collaboration is not only reflected in images and data, but also in industrial applications such as education, securities, and medical services. There will be good development, and this is not limited to meetings.” To better promote the development of video communications, “As a manufacturer, we should promote technological advancement and lay a solid foundation for future applications”, but we should not “go alone” Technology and products ignore the customers' applications and feelings," Peng Zheng pointed out. At the same time, Yang Mingchuan believes that: "For video communications to be developed, it should be based on the public and promote the popularity of low-end solutions.