Bosen won the "2015 China Home Furnishing Industry Model Innovation Brand" Award
At the just-concluded “Breakthrough†– “2016 China TIF Summit†jointly sponsored by China Building Materials Home Circulation Association, “Home Fortune†and NetEase Home, Bosen Furniture won the “2015 China Home Furnishing Industry Model Innovation Brand†and Baisen Director CEO Chen Annan won the "2015 China's Top Ten Innovative People in the Home Furnishing Industry" Award.
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In 2015, under the sweep of the “Internet +†trend, Bosen explored the new ideas of furniture marketing in the mobile internet period, and created a new model of O2O marketing of furniture brands that integrates friendship topics and star entertainment, and launched a strong ten-year old friend of Bosen. "The season" large-scale Thanksgiving special event, invited Liu Yan, Liu Wei, and Zhang Han to record three "Bersen 10 years · tribute to friendship" documentary, and use the Internet big data, combined with online social game interactive activity data, homeowner data, etc. Look for the best matching consumers with Bosen, carry out online activities such as big turntables, red envelopes, spikes, etc., accumulate brand popularity, online and offline, and achieve unified promotion of PC, mobile and terminal. Judging from the effect of the "Old Friends Season" landing activities in some areas that have already ended, it is expected that the total "Old Friends Season" will exceed 300 million yuan in sales. Bosen’s “Furniture + Internet†exploration is clearly successful.
At the just-concluded “Breakthrough†– “2016 China TIF Summit†jointly sponsored by China Building Materials Home Circulation Association, “Home Fortune†and NetEase Home, Bosen Furniture won the “2015 China Home Furnishing Industry Model Innovation Brand†and Baisen Director CEO Chen Annan won the "2015 China's Top Ten Innovative People in the Home Furnishing Industry" Award.
In 2015, under the sweep of the “Internet +†trend, Bosen explored the new ideas of furniture marketing in the mobile internet period, and created a new model of O2O marketing of furniture brands that integrates friendship topics and star entertainment, and launched a strong ten-year old friend of Bosen. "The season" large-scale Thanksgiving special event, invited Liu Yan, Liu Wei, and Zhang Han to record three "Bersen 10 years · tribute to friendship" documentary, and use the Internet big data, combined with online social game interactive activity data, homeowner data, etc. Look for the best matching consumers with Bosen, carry out online activities such as big turntables, red envelopes, spikes, etc., accumulate brand popularity, online and offline, and achieve unified promotion of PC, mobile and terminal. Judging from the effect of the "Old Friends Season" landing activities in some areas that have already ended, it is expected that the total "Old Friends Season" will exceed 300 million yuan in sales. Bosen’s “Furniture + Internet†exploration is clearly successful.
"Bersen's ten-year old friend season" is the "breakthrough" of Bosen furniture. It is the "breakthrough" of traditional furniture enterprises on the road of seeking new and changing. It challenges the opportunity of gestation and breaks through the future. Let us wish Bosen the future development. Create more glory on the road!
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