Cabinet industry's "two changes" trend is obvious

The cabinet industry has achieved rapid development over the past two decades. However, there are often hidden concerns behind the rapid development. Although China's cabinet industry has achieved a big leap in both scale and productivity, it still has a long gap compared with foreign advanced cabinet countries. In the increasingly complex market situation, cabinet companies must actively adapt to the new competitive landscape.

The domestic market is integrated with international competition

The future competition will no longer be the competition of domestic domestic enterprises. Especially with the continuous improvement of market openness and the degree of integration of China's cabinet industry with the world, the competition pattern of the cabinet industry in China will become very marked. Competition in the domestic market is international, and domestic competition in the international market is inevitable.

Foreign cabinet giants have not only flooded into the Chinese market, but also actively formed alliances with Chinese cabinet companies through mergers and acquisitions. A large number of internationally renowned brands pass the products to Chinese companies for production through the OEM form, making the competition in the international market evolve into the competition of domestic manufacturers.

Cabinet industry begins high rise

In the past few decades, China's cabinet industry has benefited greatly from the OEM model. However, over time, the original mode of extensive development has not only failed to adapt to the current development direction, but has even become one of the factors restricting the healthy development of China's cabinet industry.

The good news is that while the scale has achieved rapid development, China's cabinet companies are paying more and more attention to brand building and are actively working on the high end. Brand building is the driving force behind the development of the industry. The rise of the high-end industry is, above all, the rise of high-end brands. Representative enterprises with a mature industrial structure will occupy the mainstream of the cabinet industry. From quantitative changes to qualitative changes, it has become inevitable that intensive development will follow.

As the market continues to mature and consumers continue to mature, companies in the cabinet industry in China are also making progress. Brand awareness will become an inevitable choice for the market and consumers. The maturity and growth of the brand is one of the most obvious signs of the maturity and development of cabinet companies.