With the continuous improvement of people's living standards, the consumption pattern is also increasing. The demand for plastic bottles in some Eastern European countries will increase, and the demand for plastic products in the packaging market will increase. In Eastern Europe, the per capita consumption of bottled beverages is still lower than in Western Europe, which means that its future growth potential is quite large, and the market demand for plastic bottles will increase. Surprisingly, the market share of PET beer bottles in Eastern Europe has surpassed that of Western Europe, and the consumption structure in Eastern Europe is one of the reasons for this phenomenon. Overall, demand for consumer goods packaging in Eastern Europe will continue to rise, and plastic bottles will see particularly significant gains in health care and cosmetics applications in the coming years. In many Western European countries, the demand for beverages such as lemonade and bottled water is relatively saturated, so the demand for plastic bottles in these areas will be relatively low.
The greatest growth potential of Western European countries is in the fields of medicine and cosmetics. As the elderly population continues to increase, the consumption of drugs and other pharmaceutical products will also rise. It is worth noting that the consumption trend of convenience products has led some product groups to tend to use small packaging, but there are also some countries that have the opposite situation due to the economic situation: many consumers buy large packaging products in order to save money.
Lightweight is still the goal of the packaging industry, which can bring ecological benefits to transportation. In terms of weight, plastic has a clear advantage over glass, and plastics are superior in terms of gas barrier properties and UV resistance. These factors are driving the share of plastic products in the packaging market.
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