More than 3,000 consumers participated in the 3.15 household consumption willingness survey results released ————
After half a month, the "3.15 household consumption willingness survey" launched by the Beijing Youth Daily came out. The survey received the participation of more than 3,000 consumers. The results show that in the process of buying furniture and installing houses, most consumers still have a crisis of confidence in home improvement companies and home furnishing brands. It is the main reason why consumers are deeply unhappy with home consumption. According to the survey, we have summed up the dissatisfaction of six typical household consumption. How to dispel these worries and confusion still needs the self-inquiry and introspection of the household industry.
â–² 55% of the survey participants are worried about malicious additions in the home improvement package
â–² 88% of the survey participants did not trust brand home improvement companies
â–² 25% of the survey participants worry that if they do not stay at the construction site, the quality of the construction cannot be guaranteed
Tangled! Very tired of dealing with home improvement companies
55% of the survey respondents are concerned about the malicious additions implied in the home improvement package, and 10% of the survey respondents said they have encountered malicious additions, although nearly 27% of the survey participants accept reasonable additions, but " "Additional items" seems to be more deeply rooted in the hearts of the people than the home improvement package itself. Although the home improvement company has clarified repeatedly and made many promises and advertisements of quality and quantity, consumers are more willing to believe than the sincerity displayed by the home improvement company, but they are waiting for the opaque additions hidden behind the clear price.
Another survey showed that only 11% of the respondents would directly choose the brand home improvement company when they were home improvement, while 58% of the respondents chose to weigh and wait and see, and more than 30% of the respondents directly expressed distrust Brand home improvement company. In the face of this survey result, the image engineering and investment of branded home improvement companies has become a complete tragedy. The problem of adding items that was or is still implied in the home improvement package business promoted by brand companies is the culprit of the respondents who do not trust them.
One quarter of the survey participants believe that one of the most headaches in the home improvement is that they need to be on the construction site every day. The purpose of staying on the site during home improvement is not for anything else, just to knock the mountain and the tiger. Consumers certainly believe in their vision more than the foreman, supervisors, and designers, so even if they are bothered, consumers still insist on guarding the site to ensure the quality of the construction and materials, and to communicate with the builders in a timely manner. Avoid scratching when you deliver.
The data shown in the survey results, without exception, pushed home improvement companies into a crisis of trust, distrust of home improvement packages, construction quality, and even brand of home improvement companies. The data from the survey results indicate that consumers have formed a psychological opposition to home improvement companies.
â–² 63% of the survey participants have experienced decoration quality disputes
â–² 29% of the survey participants searched for a home improvement company to solve it, but the results were not satisfactory
anxiety! The quality of home improvement seems to be commonplace
In the survey, 63% of the survey participants have experienced quality problems in home improvement, which means that nearly two-thirds of decorators have encountered quality problems.
Among them, only 8% of the survey respondents said that after finding quality problems, they sought solutions from home improvement companies and received satisfactory answers. This proportion accounted for only a little more than 10% of the survey respondents who had experienced quality problems. 29% of the survey participants also searched for a home improvement company after the incident, including the head office, designers, and specific construction personnel, but they were still unable to obtain satisfactory answers and statements, and were therefore dissatisfied. The remaining 25% of the survey participants chose to find other ways to solve the quality problems in home improvement, including complaining to the relevant departments, finding other workers to make up for the quality problems, and even turning a blind eye to small defects.
The survey results show that the home improvement company is concerned about the quality of the project, and it is even less optimistic about the solution, efficiency, and results of the problem. This kind of survey result makes us inevitably question. Are the guarantees given by the home improvement company before the decoration just empty talk?
â–² 45% of the survey respondents believe that even brands that enter large-scale home furnishing stores can't pack tickets for quality â–²
sad! Good quality and low price seems difficult
37% of survey participants trust and choose traditional large-scale home furnishing stores, occupying the highest share of trust. However, 45% of the survey participants believe that even if there is a store check when entering a large home store, not all brands are trustworthy, especially in terms of quality. 70% of the survey participants have encountered quality problems in the store shopping, which also reflects from one side that the quality of the brand is not all packaged.
In the building materials and furniture market, which is dominated by retail customers, consumers may be more concerned about quality issues. One of the factors that consumers trust in large-scale home stores is that they believe that the store will check the quality and reduce their shopping risk. Since they pay for the brand, then the quality should be more guaranteed. Should merchants and stores respect their mission, so that consumers should no longer worry about quality issues during the shopping process.
While the quality of the brand stores in the store is unsatisfactory, the high price also makes consumers unwilling to pay for it. Brands entering large-scale home furnishing stores seem to be labeled with aristocratic labels-expensive "expensive". Nearly half of the survey participants believe that the current store needs to be improved is to adjust its brand structure to be able to enter more civilian mid-range or even low-end brands to meet the needs of working-class consumers for home shopping.
24% of the survey participants hope to get more benefits in the store. They believe that if the store organizes more cross-store and large discounts, it will be more attractive to go shopping and buy something. Price is also the most important factor leading consumers to choose a store. 36% of the survey participants said that reasonable price is the primary factor in choosing a store. This ratio is significantly higher than the traffic, interior decoration, brand entry and surrounding commercial areas Choose influence.
12% of the survey participants believe that the brand and the price cannot be both. Since entering the store to choose brand furniture or building materials, the price will inevitably be higher than ordinary products. But if the price is cheap and the goods are not beautiful, how can consumers be willing to pay for the goods in the store?
â–² 36% of the survey participants had a headache to choose materials in home improvement
â–² 27% of the survey participants are concerned about the quality and environmental performance of materials used in home improvement
â–² 33% of the survey participants used the traditional old method of "releasing taste" for furniture environmental issues that cannot be judged by themselves
Helpless! Environmental protection equals high prices
Environmental protection issues in home improvement are too old-fashioned, but never outdated. 27% of the survey respondents are worried that they encounter products with unsatisfactory environmental performance in home improvement, and nearly 30% of the survey respondents said that they lacked professional knowledge about the issue of "environmental performance" that is closest to life but most unrecognizable Identify with ability.
Consumers have always worried that the environmental labeling of household goods and materials is only a gimmick for merchants to raise prices. 33% of the survey participants gave up their various commitments to environmental protection and directly chose the simplest method of "flavoring". Although the consumer's concept of environmental protection may still remain in "formaldehyde" or other chemical terms, some manufacturers, brand sales staff, and designers and constructors of home improvement companies do have some activities that actively confuse consumers. , Stealing the concept of environmental protection, ignoring the common sense of environmental protection. Brands and material suppliers who have never been truly committed to environmental protection are the culprits that cause consumers to distrust "environmental protection".
â–² 68% of the survey participants gave up online shopping due to lack of shopping experience
â–² 57% of the survey participants did not trust online furniture
â–² 43% of the survey participants did not pay attention or visited the specialty stores around the large home stores, and believed that they were unreliable
awkward! Online shopping and specialty stores were coldly met
Large-scale online shopping started last year and was completely "passed" by the survey participants in the survey. More than 50% of the survey respondents directly stated that they did not trust online shopping at all.
Nearly 70% of consumers believe that the lack of shopping experience is the main reason for their abandonment of online shopping, and the biggest drawback of online shopping. In the face of some figures to guess the size of the real thing, in the face of photos that may have chromatic aberrations to speculate the quality of the real thing. Of non-online shoppers is indeed a difficult thing. Compared with the shopping experience can not be satisfied, logistics, after-sales, quality issues are still the main reason consumers do not trust online shopping. Only a small part of the survey participants believe that online shopping is convenient and economical, and they will choose to buy household items online.
In this network-based vote, all netizens participated in the vote. But online shopping encounters a Waterloo-like failure among netizens.
Like the online store, it was ignored in the investigation, and there were specialty stores around some large stores. Some of these specialty stores were brand specialty stores, and they switched from independent stores to independent stores. Some were independent brands that were not related to large-scale stores. Use the popularity of business circles to attract customers and increase awareness. But unfortunately, less than 30% of the survey participants have paid attention to such specialty stores, and half of them also think that these specialty stores that rely on eating and selling are not reliable.
Nearly half of the respondents believe that they have reached the door of the store and there is no need to visit those specialty stores. These specialty stores that hope to shine through hypermarkets are less popular than community stores. For this disregard of consumers, independent stores and some brand stores that wish to establish their own portals should probably be considered carefully.
â–² 71% of the survey participants have encountered various service problems in the furniture delivery link
Chills! Delivery is really not reliable
More than 70% of the survey respondents have encountered problems in the furniture delivery link, and nearly 10% of the survey respondents who have not encountered the delivery problem are because they chose to "handle" and avoid the delivery problem, so they have no chance Experience delivery. The problem of high-probability delivery is a common flaw in the furniture industry. Nearly 40% of the investigators accused the manufacturers of being unprofessional in handling and installation.
There is no way to encounter logistics problems in online shopping, but shopping in physical stores should also be frightened by logistics. Unprofessional handling and installation is the issue most blamed by the survey participants. In addition, more than 20% of the survey respondents blamed the manufacturers for the unsatisfactory delivery, and 9% of the survey respondents believed that the manufacturers charged for the delivery issues. Unreasonable fees, 3% of the survey participants are not satisfied with the delivery workers' service attitude, and think they are rude and unreasonable.
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