In the off-season, enterprises in doors and windows should be calm

The changes in the market are like the days of June, with no signs of change. Since August, business pressure has been written on the face. When the reporter visited the Zhejiang market, he saw a lot of traffic in the stores, and the clerk had to use the chat to send out the deserted time. In the first half of the year, tired merchants began to solicit foreign guests. Everything indicates the arrival of the off-season market.

Despite many objective reasons, the abnormal performance of the market this year has caused industry professionals to surprise themselves. In the first half of the year, merchants competed for inventory to make manufacturers unprepared. In the second half of the year, the increase in orders had encountered a "briar brake," and it also caused manufacturers' monks to lose touch with their heads.

In fact, the abnormal phenomenon of the market has its own deep-seated reasons. As the real estate control policy continues to advance, the lag period of 6-8 months just expires, the market performance of the macroeconomic policy began to appear, and the development of real estate projects will be affected. As a downstream industry associated with the real estate market, the engineering market for doors and windows has been affected to a certain extent, and the off-season has become particularly deserted.

The intensification of terminal competition and the advent of the hypermarket era drastically reduced the profit margin, resulting in some disadvantaged businesses that could only be disheartened and sales of terminals being obstructed. The "building materials going to the countryside" that were highly hoped for was temporarily put on hold because of its low operability.

Even in the most difficult times, do not give up hope. In the still grim situation, the door and window industry still has a strong market activity. There are people from China and the United States and those from asset reorganization. Door and window companies have made breakthroughs in various ways and gained new market space.

From a product point of view, innovative individualized products remain strong in the off-season. The door and window companies are racing to adopt advanced equipment. It can be seen that after the first half of the production capacity warfare, doors and windows enterprises have entered the wrestle period of technology and strength, and comprehensive strength has become the decisive factor in this competition.

In the first half of the year Yongkang door and window industry also emerged some new strength brands. After the high-profile debut of the first Expo, they immediately switched to the brand cultivation period. These represent the brand of the freshman force and will also be expected to achieve initial results in the second half of the year.