From December 12 to 14, 2011, the Central Economic Work Conference was held in Beijing. In the macro-control discussion on the property market policy and the housing security project, the meeting proposed to do a good job in the investment, financing, construction, operation and management of affordable housing, and gradually solve the housing difficulties of low-income people, newly-employed workers and migrant workers. The National Housing and Urban-Rural Construction System Working Conference also has a similar description, and the construction of affordable housing will be further deepened. "In 2012, we will basically build more than 5 million sets of affordable housing, and the number of completed projects will be higher than in 2011, so that more difficult people can stay in the early days." Vice Premier Li Keqiang stressed at the National Housing Security Work Conference. According to the reporter's understanding, the total amount of affordable housing projects in 2012 was basically determined to be more than 7 million sets, and the total number of affordable housing projects completed in 2012 was determined to be more than 5 million sets. In addition, the number of affordable housing units completed in 2012 and started in 2012 is estimated to be about 18 million units in total in 2012, and about 10 million units will be put into market use. Whether it is a strict property market regulation policy or a housing construction project, it is of guiding significance for the building materials chain industry. From the financial crisis in 2008 to the recovery in the first half of 2009 and 2010, and to the large-scale regulation in the past one and a half years, the building materials industry is deeply affected by it. "In 2012, we will have big moves." A large ceramics company in Foshan told reporters. For the 2012 2012, the real estate market is still not optimistic, but the home industry is still unknown. Some people in the home business told reporters that this year, it is possible to usher in a new round of industry turnaround. The reporter investigated the local market and learned that according to the normal real estate delivery deadline, this year will usher in a big tide of collecting buildings. A large number of first-hand houses that were sold around 2010 will be officially delivered in 2012. Since the purchase restriction in 2010 has not been implemented in depth, the real estate market is very prosperous. This wave of residential delivery will directly bring a lot of decoration and furniture demand to the home and home improvement market in the new year. In Guangzhou, there was a wave of affordable housing delivery in 2010, even including the limited price of Fanghe Garden, which was delivered at the end of last year. Although these housings have a large demand for low-end and mid-range products in the market, they can also open up new customers for enterprises. Whether it is a commercial housing or a social housing, most of the buyers are first-time home buyers in this wave of housing this year. The demand for furniture and home decoration is also large, and it is possible to revitalize the entire home market in the new year. . Recently, Beijing Municipality, the largest households in the construction of affordable housing, signed a strategic agreement with 12 well-known materials suppliers to introduce some well-known enterprise products into the construction of affordable housing, including Jinluo Coating, Nippon Paint, Otis Elevator , Dragon armor security door and so on. “The first batch of well-known enterprises signed this time involved elevators, steel, doors and windows, door fire doors, and paints.†Zhang Guilin, chairman of the group, said that during the “Twelfth Five-Year Plan†period, the General Group will be Beijing every year. The city will build 1 million square meters of affordable housing. Mr. Qi Jiyong, Chairman of the Del Group, expressed his confidence in the growth of the sales of the flooring industry. He pointed out that the National Twelfth Five-Year Plan allows us to see the government attach importance to the improvement of people's living environment, and how to protect each In the case of families with new housing, the number of affordable housing provided by Premier Wen during the two sessions will reach 36 million sets in 5 years. From the perspective of future growth space, it is a good news for the development of the industry. Of course, while this market is growing, in fact, the original second-hand houses need to be rebuilt, so the environment and demand, in the process, the next five years will be a big explosion point for the flooring enterprises. 2012 is undoubtedly a great attraction for sanitary ware companies. The author learned from visiting a large number of sanitary enterprises that many companies have cut into the affordable housing market in 2011, and the 2012 affordable housing market will be the focus of the strategic development of these security enterprises, and also the focus of the market for security enterprises. The social housing is a standard, limited price or rent housing provided by the government for low- and moderate-income housing families. It is generally composed of low-rent housing, affordable housing and policy-rent housing. Therefore, this determines that the sanitary products selected for the decoration of the security room will not be too high-end, and generally use low-end products with high cost performance and quality assurance. Because of this, sanitary companies are faced with a lot of choices. According to the reporter's understanding, for the protection of housing, domestic high-end sanitary materials suppliers are not very willing to participate, because the unique attributes of the affordable housing, the low profits brought by the low price in the centralized procurement process, will also damage their own Brand.
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