Simulation monitoring is impacted by network and multi-vendors need strategic transformation

The development of analog monitoring has many problems. The solution is difficult to find DSP processing chip and CCD are the core of the camera. Domestic analog camera manufacturers do not have their own core R&D technology and can only purchase foreign chips to assemble themselves. Caused a serious homogenization of the product, and the price is gradually transparent, the manufacturer's profits are getting lower and lower, the fierce competition causes manufacturers to fight the price war, resulting in many manufacturers need a lot of shipments to ensure the original sales target, resulting in some manufacturers face survival problems, after all, the market The demand has certain limits and selectivity.

Although the price of a single camera at the front end of an analog camera is low, the overall cost of an IP system is lower than that of an analog monitoring system when a certain scale of monitoring system is built. The coaxial cable layout of a single analog system is about three times that of the Ethernet system of the IP system. The after-sales maintenance of the traditional analog monitoring system is very troublesome, requiring maintenance personnel to spend time and effort to find the root cause of the problem. The digital monitoring system based on the network front end can detect line faults through the existing network test equipment.

Analog surveillance systems are less scalable than IP surveillance systems, which are more convenient and economical. In addition, the back end of the analog surveillance system requires continuous AD conversion, so that the original unclear images are constantly lost due to conversion, and the imaging effect is greatly reduced. In addition, the analog monitoring system is basically incomparable with the IP network monitoring in remote monitoring.

Severe homogeneity, disorderly competition in the market, large volume of wiring works, high cost, low resolution, and high long-distance transmission costs have always plagued the simulation monitoring system. In the development of such a mature analog monitoring system, it is difficult to find a solution to these problems.

There is still market space for analog products. It is necessary to identify the market demand with the digitization of the security monitoring market. The user acceptance is getting higher and higher. With the addition of telecom operators and IT system integrators, the popularity of network monitoring systems has been promoted. But different industries, different regions, and different user groups will choose the appropriate monitoring system according to their application purpose and actual conditions. Whether it needs to be switched from an analog monitoring system to an IP monitoring system or sooner or later is unknown, even if the IP monitoring system is monitoring Blooming over the place, the simulation monitoring system has matured after many years of application and development. The market demand has not yet reached the saturation level under the stimulation of growth in the security market. It is especially suitable for small and medium-sized projects, so the analog camera will also occupy Certain market space coexists with IP surveillance systems. Under such a market background, we need to identify market needs, select the right industry and user groups, and take the differentiated promotion road.

Adding new features for differentiated competition while transforming After Sony plans to discontinue its 480- and 540-line solutions, high-resolution analog cameras will become mainstream in the market next year. Sony's "960H" product has already been applied in the market, and other manufacturers such as Albert CHAN and other companies have also launched products based on "960H". In the domestic network environment, compared to the network monitoring system, the stability of the analog monitoring is an advantage. The high resolution analog camera must keep this advantage in the end to occupy the market share.

Specialization is a development direction of high-resolution analog cameras and even a product is developed to meet a specific application scenario. Intelligentization is another important trend. New market demands emphasize on the ability to process on-site and in time. Therefore, the intelligent analysis and processing functions of the product itself will inevitably be promoted. At present, some manufacturers are promoting simulation and intelligent analysis products.

Although the analog camera can be differentiated and competed by adding some new features, it is very mature. It is very difficult to develop an innovative function or product and can only rely on its inherent advantages to seize the market. Based on this dilemma, from the current market environment, the transition from analog cameras to network cameras is undoubtedly the best strategic choice for analog camera manufacturers.