In recent years, the development of domestic brands, there are many ceramic sanitary ware brands that have returned to the domestic market. Many brands that focus on foreign trade export face the insecure factors such as complexity, instability, uncertainty and other factors in the international market, as well as exchange rate changes, export barriers, and anti-dumping harassment. They have shifted their market focus to the domestic market. . This is not only due to the huge domestic market potential, good development momentum and the advantages of low-risk, high-yielding blue-chip stocks, but also the OEM export model, and the pressure is increasing. The production costs such as labor costs, environmental costs, and operating costs are increasing, but the export prices are deteriorating, and the profitability of enterprises is shrinking. Gan is married to others, consumes a lot of raw materials, but in exchange for meager gains, and the brand does not, the development prospects are not.
At the Ceramic Industry Seminar of the Second Xinjiang Yining Central Asia International Import and Export Fair last year, Ding Weidong, honorary president of the China Building Sanitary Ceramics Association, screamed, “The export of ceramic products is actually selling raw materials, energy, and labor. At the expense of China's environmental protection, pollution has been left to itself. In fact, the wages and benefits of employees in the entire industry are low, and the result of exports is that they consume valuable resources, bring pollution, and earn a little bit of hard-earned money." The country may introduce a series of policies in the future to limit the export of ceramic products.
It can be seen that low-cost exports are the end of the road. Perhaps this is becoming the consensus of some export-oriented ceramic sanitary ware enterprises, thus expanding the domestic market. I remember a few years ago, a large-scale domestic sanitary ware company with a large scale had a sales ratio of over 80%. In the face of the ever-changing international market, the marketing strategy was adjusted decisively, the export market was compressed, especially the OEM, and efforts were made to expand the domestic market. After several years of hard work in the domestic market, the results were obvious. It should be said that the domestic market is worth looking forward to and full of hope. But more and more foreign-export ceramic sanitary ware enterprises turn to the domestic main battlefield, is it a joy? Ding Weidong said that according to the current industrial division of labor, China is still at the low end of the value chain - manufacturing, and high-end product design, Technology development and marketing are all abroad. As more and more ceramic sanitary ware products enter the competition in the domestic market, it is bound to make the ceramic sanitary ware market, which is already white, more powerful. If everyone is crowded in the domestic market, what will happen? The digestive capacity of our market space is limited, and the capacity of our environmental space is limited. Although many people think that the domestic market has great potential, we must know that our production capacity is also increasing exponentially. Statistics show that since the reform and opening up, China's sanitary ceramics industry has continued to develop at a high speed. The annual output has grown from 7.32 million in 1984 to 156.9 million in 2009. In the past decade, China's sanitary ceramics production has continued to grow, even in the face of 2008. The same is true of the global financial crisis in the past year.
Not long ago, at the 4th China Sanitary Ware Industry Summit Forum, Dr. Yin Hong, Secretary-General of Foshan Ceramics Industry Association said that in 2009, China's exports of sanitary ceramics declined, the value of exports declined, and the average unit price of export products dropped sharply. However, the proportion of exports still accounts for 34.70%. At present, China's sanitary ceramics industry is still an export-dependent industry.
Therefore, the domestic market has great potential and is not a bottomless pit. It is necessary to look at the relationship between the domestic and international markets with dialectical ideas and concepts. It is not wrong to focus on the domestic market, but the expansion of the international market cannot be relaxed. After all, it is inseparable from the international market to achieve international strong enterprises and ceramic powers.
Returning to the domestic market is partly due to helplessness. The return of many ceramic sanitary ware enterprises reveals that the information is obvious: the marketing of the international market should be innovative, and it is necessary to export independent brands, and the products must be more innovative. It is necessary to focus on the "two highs and one self" and upgrade domestic ceramics. The popularity and influence of sanitary products in the international market.
At the Ceramic Industry Seminar of the Second Xinjiang Yining Central Asia International Import and Export Fair last year, Ding Weidong, honorary president of the China Building Sanitary Ceramics Association, screamed, “The export of ceramic products is actually selling raw materials, energy, and labor. At the expense of China's environmental protection, pollution has been left to itself. In fact, the wages and benefits of employees in the entire industry are low, and the result of exports is that they consume valuable resources, bring pollution, and earn a little bit of hard-earned money." The country may introduce a series of policies in the future to limit the export of ceramic products.
It can be seen that low-cost exports are the end of the road. Perhaps this is becoming the consensus of some export-oriented ceramic sanitary ware enterprises, thus expanding the domestic market. I remember a few years ago, a large-scale domestic sanitary ware company with a large scale had a sales ratio of over 80%. In the face of the ever-changing international market, the marketing strategy was adjusted decisively, the export market was compressed, especially the OEM, and efforts were made to expand the domestic market. After several years of hard work in the domestic market, the results were obvious. It should be said that the domestic market is worth looking forward to and full of hope. But more and more foreign-export ceramic sanitary ware enterprises turn to the domestic main battlefield, is it a joy? Ding Weidong said that according to the current industrial division of labor, China is still at the low end of the value chain - manufacturing, and high-end product design, Technology development and marketing are all abroad. As more and more ceramic sanitary ware products enter the competition in the domestic market, it is bound to make the ceramic sanitary ware market, which is already white, more powerful. If everyone is crowded in the domestic market, what will happen? The digestive capacity of our market space is limited, and the capacity of our environmental space is limited. Although many people think that the domestic market has great potential, we must know that our production capacity is also increasing exponentially. Statistics show that since the reform and opening up, China's sanitary ceramics industry has continued to develop at a high speed. The annual output has grown from 7.32 million in 1984 to 156.9 million in 2009. In the past decade, China's sanitary ceramics production has continued to grow, even in the face of 2008. The same is true of the global financial crisis in the past year.
Not long ago, at the 4th China Sanitary Ware Industry Summit Forum, Dr. Yin Hong, Secretary-General of Foshan Ceramics Industry Association said that in 2009, China's exports of sanitary ceramics declined, the value of exports declined, and the average unit price of export products dropped sharply. However, the proportion of exports still accounts for 34.70%. At present, China's sanitary ceramics industry is still an export-dependent industry.
Therefore, the domestic market has great potential and is not a bottomless pit. It is necessary to look at the relationship between the domestic and international markets with dialectical ideas and concepts. It is not wrong to focus on the domestic market, but the expansion of the international market cannot be relaxed. After all, it is inseparable from the international market to achieve international strong enterprises and ceramic powers.
Returning to the domestic market is partly due to helplessness. The return of many ceramic sanitary ware enterprises reveals that the information is obvious: the marketing of the international market should be innovative, and it is necessary to export independent brands, and the products must be more innovative. It is necessary to focus on the "two highs and one self" and upgrade domestic ceramics. The popularity and influence of sanitary products in the international market.
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