2012 Taowei Market will expand the future of emerging production areas

The Taowei Market in 2010 is a lively scene. As a result, Tao Wei has continued to expand in major emerging production areas in recent years. Including Jiangxi Gao'an and Hubei Dangyang, the sales performance is equally excellent. Many ceramic companies have also taken advantage of local resources, manpower, transportation, etc., and have invested in building factories. The news of planning to increase production lines is frequently reported. However, as soon as June was over, everyone invariably smelled a chill. At the end of the year, the shadows of the backlog and suspension of the kiln overshadowed the producing areas. It is understood that the warehouses in some production areas are full and the products are piled up next to the road. In 2010, we spent so much time in joy and sorrow.

In 2011, the shadow has not yet dissipated, the market may be at risk, and the emerging manufacturing areas are still uncertain as to where to go, and the market development prospects are still very poor.

Benign operation can be carried out through difficulties. For companies that have strength, knowledge, stable investment and a clear view of the situation, 2011 will not suffer devastating harm even if the market is ups and downs. Because these companies themselves have a strong capital chain backing, and the brand reputation is better, market competitiveness, risk resilience are stronger, the general turmoil will not touch the foundation of these companies, on the contrary, if the winter suddenly comes, the industry is facing wash Cards, this type of company has the opportunity to take root and solidify the leading position under the retreat of other splinters, and the branches and leaves continue to grow to reach a greater range.

However, for a company that is not strong enough, Dong Noor West borrows and adopts a method of raising funds from four places to raise funds, the future may not be better. When the market turmoil does not have sufficient funds, it means that there is no cotton-padded jacket in the twelfth lunar month, and the coldness directly goes deep into the bone marrow, making it difficult to support. Therefore, those companies that want to suddenly expand their scale and quickly decide to increase their production capacity should see the danger signal on the market.

Last year, the real estate control policy has caused the industry to pay close attention, and the slowdown in real estate transactions has naturally caused a decrease in the sales volume of building materials and decoration materials. However, regulation of real estate overheating is also a protective measure for the relevant industries. If housing prices continue to soar and exceed the level that ordinary people can accept, the building materials market will also lose the most important group of consumers. With high housing prices, only the wealthy people in society can consume. They often consider buying a house more as an investment, and they do not help the consumption of building materials. Even if they buy their own homes, this part of the population is after all limited, their consumption desires are no longer strong, and they cannot absorb the ever-increasing pottery production capacity nowadays.

When it comes to capacity, there was still spurt growth in 2010. According to statistics of Foshan Ceramics Industry Association on the country's 1,084 ceramic tile manufacturing enterprises above the designated size, the total output of ceramic tile in the first 11 months of 2010 was 7,360.46 million square meters, an increase of 21.5% over the same period of 2009. It is estimated that the total production in 2010 will be close to 8 billion square meters. How can such capacity be digested? According to industry estimates, China's export of architectural ceramics this year is about 700 million square meters. In terms of real estate, according to data from the National Bureau of Statistics, in 2010, the construction area of ​​real estate development enterprises nationwide was 4.055 billion square meters. It is difficult for the amount of second-hand housing transactions in all regions to exceed 500 million square meters. In other words, the consumption of architectural ceramics brought by real estate does not exceed 5 billion square meters. To superimpose the above data, this year, theoretically, at least 2 billion square meters of surplus production capacity.

In such a situation, there will always be competitors who will be defeated. To determine who the winner is, there is a good hard indicator - the dealer. Which enterprise dealers are large in size, high in quality, and superior in strength, it can be concluded that these enterprises are of higher quality, the brand is more deeply rooted in people's minds, and they have better market prospects.

The government plan still needs long-term production capacity to be so huge, but there are often voices from production areas, and how many new production lines will be added by certain enterprises will increase the number of square meters. It seems that no one has considered whether the capacity of the local production capacity is large. Perhaps it has been considered, but the relevant parties have come.

Judging from the planning guidelines for certain producing areas, some governments still have not made plans for the long-term development of the production areas. There are no doubt that there are several hundred production lines within 3-5 years. However, what does a few hundred production lines mean for the consumption of local resources? What does it mean to protect the environment? What does it mean for product sales? Blind and excessive development is more likely to overturn, and the greater the pressure on the production areas, the more obvious the damage after the rollover, and the fact that the enterprises with weaker anti-pressure pressures will immediately fail.

Unreasonable planning of production capacity may bring unimaginable consequences to production areas, and the insufficiency of infrastructure construction can easily slow down the pace of production area development. The development of producing areas requires talents, but the production areas usually lack facilities in medical, entertainment, education, and cultural and other supporting facilities. Talents often come from developed regions with relatively complete facilities. If the production areas cannot implement the construction of these facilities, how can we attract talents to help them? It should be noted that money compensation is not the only criterion that influences people to make a choice. They are more and more valuing the future development prospects, the exercise of their own quality improvement and other factors. From this point of view, the attractiveness of some producing areas is still insufficient. They are still conscious of GDP, but more regions have begun to discuss new indicators of well-being, life index, etc., which are not necessarily energy but are more likely to touch the human soul.

Wai Yip has not been able to do a day's work, requiring the producing areas to rapidly improve all their facilities without doubt. However, at least in the future, the blueprint for planning should also give people a bright future. Many people in the industry believe that the next year will be even more difficult than last year, and the adjustment period may even be as long as two years. Therefore, the production area government needs to take advantage of the situation, remove some of the operability is not a big slogan, as much as possible to arrange infrastructure construction, regional brand building, marketing network layout, to attract more elites to join. It is only in this way that ceramic producing areas are expected to move forward steadily and grow stronger. When the distinctive producing areas have established a firm foothold in all parts of the country and formed a powerful gas field, it is believed that China’s building ceramics production area has already reached a new level.