Hardware lock market needs to enhance brand power

With the improvement of people’s living standards and improvement of housing conditions, it is determined that door locks will inevitably become the leader in the lock market. And more and more of these locks pattern, quality requirements are getting higher and higher.

The improvement of living standards, people's awareness of prevention. The demand for high-grade preventive locks has been continuously strengthened. In the face of such a good prospect, how to seize the opportunity will be reformed. According to Luo Mohui, the CEO of Jinmoji, the high-tech products such as biometrics and electronic technology in the consumer market of locks are currently at a blank stage, but the desire of the consumer groups in the market for this demand is showing 40 per year. With the growth of %, by 2012, China’s domestic lock market will have a share of more than 80 million U.S. dollars for high-tech products such as biometrics and electronic technology. This is definitely an attractive cake.

The core technology of high-end locks is in the hands of foreign manufacturers. In recent years, high-end electronic locks such as IC cards, TM cards, fingerprint locks and other core electronic components have been imported from abroad, making China's high-end locks limited in terms of price and performance expansion. Some high-end hotels, hotels and other locks rely mainly on imports, domestic luxury lock market is still controlled by foreign locks. The domestic lock industry has reached a point when it is necessary to profit from technology, high-end, and intelligent systems.

In recent years, China's lock-making enterprises have increased their efforts in the development of high-end lock products, such as Yantai Sanhuan Lock Group, Shandong Jinfeng Group Co., Ltd., and Zhongshan Huafeng Locks Co., Ltd., which are actively taking reference to European and American standards for production. Independent innovation technology has emerged continuously, and it has obvious advantages in domestic and foreign markets. At the same time, foreign famous lock enterprises such as the United States, Italy, Germany, Japan, Canada, and South Korea have accelerated their pace of entering the Chinese market. Local brands and foreign brands have met with a positive battle in the high-end lock market. You can achieve an upgrade to get the largest cake.

A lock may seem simple, but it must be completed through 110 processes. The lock industry is not only a traditional industry, but also has a close connection with high technology. Today, with the rapid development of lockmaking technology, it does not possess advanced equipment and design standards, and does not possess one. It is very difficult for enterprises to lead the industry in the collection of highly qualified professionals.

On the whole, China's lock industry is lagging behind advanced foreign technologies, and lock manufacturers are mainly small and medium-sized enterprises. The low-level redundant construction is serious. Some small-sized enterprises are behind in the purely mechanical manufacturing stage. They are still far away from the new type of locks that integrate light, machine and electricity. This has brought difficulties to the whole lock-making industry. The high open rate of locks and the lack of prevention also caused dissatisfaction among many consumers.

At present, the competitiveness of many domestic lock-making companies comes from low-cost, price wars are in full swing, the profits of the lock industry are getting thinner, and some low-value padlocks need dozens of production processes to produce, but a lock Only a few cents of profit. Luo Baihui believes that the lock-making industry urgently needs technology and industrial upgrading to update its brand innovation model.

Innovations in the lock industry require companies to change their concepts, change ideas based on imitation, master independent technologies, increase investment in equipment, technology, R&D, and patent innovation, increase product technology content, and increase the degree of product differentiation; companies should pay attention to Promote brand awareness and implement brand strategy, so as to change their position, grab high-end market share, and promote the healthy and rapid development of the industry. Many lock companies are in the process of scouring the first barrel of gold and have no time to care about nurturing the brand. The time is short and the starting point is low. Compared with foreign brands that have a hundred years of history, young Chinese brands are not naturally strong enough.

The power of the domestic lock industry to inject science and technology is gradually moving towards high-grade and intelligent development. The profit is predictable. Are you still hesitating?

With the continuous deepening of China's opening to the outside world, high-end construction has developed rapidly, and the prospects of the high-end lock market are optimistic. The market demand for high-end locks has also increased year by year. The power of the brand will also gradually emerge.