Floor buy hot companies unite peripheral customers

At the close of the year, all floor companies are carrying out large-scale group purchase activities in various forms in full swing, hoping to add the last fire to 2012 sales.

Today, floor factory group purchase has become a very popular marketing mode in the field of floor marketing. For example, with the Nanxun floor industrial cluster as the center, most local flooring companies mainly deal with customers from Jiangsu, Zhejiang, and Shanghai when they conduct factory group purchase activities. Because of the influence of traffic and distance, these four major regions can only be the main targets.

However, as many flooring companies in the Nanxun area launched various factory group buying activities, they deeply dig customers from Jiangsu, Zhejiang, and Shanghai, or are potential floor purchasers. Customers also act as a resource. If there are many companies diverting traffic, It will also face the situation of flow-breaking. How should the flooring companies unite the external customers and achieve the sustainable development of marketing customers?

On this issue, the author responsible for the relevant floor brand information, many brand leaders in their own opinion, clarified their unique marketing cheats. A person in charge of brand marketing told the author that apart from digging customers from Jiangsu, Zhejiang and Shanghai, the company’s regional heads of marketing will conduct hotel-style marketing in all regions, and send talents from the company’s headquarters. To the various regions of the brand to help dealers jointly plan group purchase promotion matters, unite peripheral customers, and achieve marketing growth. This is a proven marketing method that has been proven to be effective. In the process, how do you aggregate consumers scattered in every corner and achieve cohesion? A certain brand official told the introduction that they generally use community-issued leaflets. Mobile vehicles and other methods, because this method is more immediate and effective than television.

The purchase of group buying activities can be achieved immediately in sales, but for the long-term development of the company, the density of the holdings should not be too dense, so as not to leave consumers with the impression of false promotion. In addition, floor brands must not forget to unite peripheral customers when they hold factory purchases.