Abstract China's hardware industry has been developing continuously in recent years. After its growth, we can see five standard hardware enterprises in its chain: first-class enterprises to do standards, second-rate enterprises to do brand and culture, third-rate enterprises to do solutions, and fourth-rate enterprises to do Product differentiation, the five-stream enterprise to do homogenization...
China's hardware industry has been developing continuously in recent years. After its growth, we can see five standard hardware companies in its chain: first-class enterprises to do standards, second-rate enterprises to do brand and culture, third-rate enterprises to do solutions, and fourth-rate enterprises to make products. Differentiated, the five-stream enterprises do homogenization and fight price wars. 
First, first-class companies make standards.
In an industry, if you can become a leader, you usually have your own standards. The standards here become the standard of the industry. Once the state approves it, this is a veritable industry rule.
Therefore, under the circumstance of the era of “speeding up scientific and technological progress, globalization of economic and trade activities, property rights of technology information, and internationalization of game rulesâ€, the hardware industry is relatively low in science and technology and the Chinese and Chinese enterprises with weak intellectual property rights, regardless of the country. The enforcement of intellectual property legislation and the attempt to become a leader in the industry is the key to setting industry standards.
Therefore, the mission of our individual and enterprise is to use all kinds of resources and means from the height of national interests and from the level of the whole society, to exhaust a limited space, in the context of persisting in reform and opening up, achieving balance of interests and safeguarding national treatment. To protect the interests of the Chinese nation and enterprises to the greatest extent, jointly promote the development of related industries and enterprises at home and abroad, and constantly innovate and become the benchmark in the industry.
Second, second-rate companies do branding and culture.
In the early stage of market competition, as long as it can produce products with better quality than others, it can win in the market competition.
With the development of science and technology and the wide application of new technologies, new processes and new equipment, products have begun to “homogeneous†and market competition has been pushed into the “brand eraâ€. From this perspective, the competition of enterprises is the competition of brands.
These companies are usually the top 10 companies in the industry to divide the market. Behind the brand is the deep culture of this company. Once a company has the charm of culture, the reputation of the brand will rise to a certain extent. Culture is the connotation of a company and brand.
Third, third-rate companies make solutions.
Just as "Kung Fu is outside the poem," the more powerful weapons of the enterprise are also outside the product.
The real connotation is to make the company more competitive than the product, so that the customer is more satisfied with the enterprise, rather than just limited to the product. It is a customer-specific customer solution. Buying a product is worse than buying a service. Buying a service is not as good as buying a solution. The marketing of the hardware industry is in urgent need of a new breakthrough.
Fourth, the four-stream enterprises do product differentiation.
Product differentiation refers to companies that change those products that are basically the same in some way, so that consumers believe that these products have differences and produce different preferences.
According to the theory of industrial organization, product differentiation is a major factor in the market structure. The degree to which enterprises control the market depends on how successful they are to differentiate their products. In addition to a perfectly competitive market (product homogeneity) and an oligopolistic market (single product), product differentiation is often ubiquitous.
Enterprises have absolute monopoly power over products that differ from other products. This monopoly power builds barriers for other companies to enter the market or industry and form a competitive advantage.
At the same time, in the process of forming the product entity or in the process of providing the product, the enterprise creates a speciality that is different from other similar products to attract the purchaser, thereby leading the consumer's preference and loyalty.
In this way, product differentiation not only forces external entrants to spend huge sums of money to conquer the loyalty of existing customers, but also creates some obstacles, and distinguishes the company from other companies in the same market, based on product differences. Competing for a favorable position in market competition. Therefore, product differentiation is of great significance to the company's marketing activities.
Fifth, the five-flow enterprises - do homogenization, price war.
The era of competition based on the core value of products is passing, because there is no shortage of high quality products in this world.
Mobile phones, cars, even airplanes, no Nokia, Ford, Boeing, the market will soon be redistributed in the consumer's unawareness.
The standard market competition with Chinese characteristics is like this. After the fight, the price will be spelled out. Everyone has no money to earn. The good products are killed by everyone's concerted efforts.
The reason why products and brands do not live long, is that in all likelihood, it is the quagmire of homogenization.
Therefore, if you stand tall and look far, you need to have high standards and strive to become a standard-setting enterprise. Then you must have grown into a successful enterprise.
Bow Top Fence,PVC Bow Top Fencing,Loop Top Fence
Perforated Metal Sheet Co., Ltd. , http://www.nsmeshfence.com