For a shopping guide with excellent sales performance, you may be able to realize this. Under the premise of ensuring the quality of the product, if you want to sell the product to the customer, then act quickly, first sell yourself to the customer Let customers first believe in your character and then use your product to ensure that customers feel your credibility, your ability, your professionalism in all aspects, and finally let customers feel that you are thinking about him.
In fact, the process of marketing for customers is a process of communication with customers, so how to establish good communication with customers? Improve your communication skills? Become a key part of the shopping guide's marketing success.
There are a lot of products in the store, and consumers who can really understand the product should not be too many. For most consumers, the purchase decision is often changed by the introduction of the on-site shopping guide.
Through my analysis of consumer consumption behavior and consumer psychology survey, it is concluded that when products are purchased, generally about 20% -25% of customers have a clear brand intention, but the purchase decision is changed through the introduction of on-site shopping guide staff. About 5% -10%; about 40% -50% of customers have certain goals but not very fixed, about 20% -30% of customers have no goals, but there are also purchase intentions, at this time depends on the shopping guide On-site communication ability of personnel.
Therefore, communication skills are a necessary foundation for shopping guides. Sales is a job that changes people. Shopping guides must have good communication skills to do good sales. High-level communication skills include the following five points:
1. Integrity
To measure a person's credit index is through the word "integrity". At present, in an era where the whole society stresses honesty, honesty has become the basis of whether people can trust each other. Honesty is a virtue of being a human being, "the virtuous person is also the master of talent." If a person does not speak of honesty in doing business, even if the skill is no more clever, it is difficult to become a master. Integrity requires that the shopping guide can make necessary modifications based on the characteristics of the product itself, but there must be no obvious deception and unrealistic promises. Otherwise, once the consumer finds that it is not consistent with the facts, it may cause returns or other adverse effects, and ultimately it is the enterprise that suffers the loss.
Remember: Selling products is selling your character. Excellent products can only win a long-term market if they are in the hands of shopping guides with excellent characters.
Integrity is also reflected in keeping its promises. Shopping guides often need to dispel customers' doubts by promising them something. For example, promise to provide customers with satisfaction in terms of quality, delivery time, installation, after-sales service, etc. As a shopping guide, before making a commitment, you must maintain the company ’s revenue and the company ’s credibility. Don't make too many promises. Once a promise is made, it must be fulfilled without compromise.
If the promise is made indiscriminately to win the success of the transaction, and finally cannot be fulfilled, the result will definitely lose customer trust. Not only causes individuals, but even damages the reputation of the company.
2. Popularization of technical language, life of professional terminology
When we buy certain electrical products, we may sometimes encounter that the words in many product knowledge introduced by shopping guides do not understand, the main reason is that the language they use is too professional.
Keep in mind that when introducing product knowledge to customers, product benefits should be good at expressing to customers in popular and life-like language, so that customers can understand, understand and buy with confidence.
If the full-fledged professional terminology is difficult for customers who understand the product to be basically "outdoors", it certainly does not help to convince customers to buy.
When you have become an expert in furniture product knowledge, you can easily answer all kinds of questions raised by customers, and you can also be a customer's buying consultant, allowing customers to buy suitable and satisfactory products, which not only provides customers with products Provides additional value-good service, improves the customer's shopping pleasure, satisfaction, and saves the customer's shopping cost. Customer satisfaction will let more people know the products and companies you sell through word-of-mouth publicity. Then customers are busy and business is booming.
3. Learn two-way communication
The process of persuading customers must be two-way. In order to persuade potential customers, the shopping guide must be able to determine the customer's needs and desires. He must carefully listen to the customer's words, analyze their real needs and whether they have the ability to pay, and whoever has the final say It cannot be purchased immediately. It also needs to be good at observing words, looking at customers' eyes, gestures, intonation, and overall appearance to figure out what customers are thinking, and then blending the information that customers want to know the most into the marketing language.
When we walk into the furniture market, we often find such a phenomenon. Some shopping guides see customers coming, regardless of the specific situation. Let me talk about the whole situation of the furniture first. It's like remembering a piece of entertainment in advance, and every customer that I met said the same way. Without understanding the customer's needs, the shopping guide may not know exactly what the customer needs. With such a continuous flow, customers are already impatient.
In fact, the purpose of the shopping guide is to understand and meet the needs and wishes of customers. Without customer feedback, there is no way to know these needs and wishes. Only two-way communication with customers can grasp the promotion process. Or to explain, if you introduce yourself, you can't achieve the purpose of communication at all, it's just a process of self-satisfaction for shopping guides. What really convinces customers is that they are not the shopping guides, but the customers themselves. The deeper the customers participate in the discussion, the easier it is to convince themselves.
In short, in every successful sales promotion, the shopping guide must be good at analyzing and understanding the customer's unspoken meaning and out-of-strings voice, so that the customer can participate in the sales process, so that the customer can understand themselves and understand the key points.
4. Customer-oriented
The shopping guide must truly understand the customer's needs and treat the customer's needs as their own. And identify potential customers who are most likely to buy their own products. To this end, the shopping guide must conduct a thorough study of the industry, company, products and competitors:
Make a list of all the characteristics and benefits of your furniture. No matter how insignificant the characteristics of the furniture should not be ignored. Sometimes, the slightest difference between products may become a key factor in determining success or failure. The most important thing is that the difference is evaluated by the customer, not by the shopping guide. It seems to the shopping guide to be a subtle difference, which may be very different for the customer. Therefore, the interests should be ranked in order of importance from the customer's perspective.
List the company's strengths and weaknesses. Is the company financially strong? Is it in good standing? What about product quality and service? Is the production base close to the market? Are there any discounts?
What are the strengths and weaknesses of competitors, especially in terms of the benefits listed above? What are the product characteristics and benefits that competitors are concerned about? What is the opponent's competitive advantage?
Describe the main characteristics of a typical customer who purchases furniture. Remember, not every customer is completely equal. Some people can bring you benefits, while others cannot. The shopping guide needs to analyze: who are my existing customers? How to classify them based on purchase behavior? Who can get high profits and who can take the money? In general, we will be surprised to find that 60%-80% of the company's profits are obtained from 20%-25% of customers.
According to the characteristics, interests and important order of furniture, according to the company's advantages, disadvantages and the nature of competition, analyze which type of customer is most suitable for your furniture.
5. Master product knowledge
When shopping guides guide customers, they will undoubtedly reveal their level of product knowledge. Generally, they should master product knowledge through the following methods:
Read all product manuals of the company, and participate in company training activities as much as possible;
Understand the company's products and compare with competitors' products. When promoting products, shopping guides must not only understand their products in depth, but also understand the products of competitors, so that their products are invincible;
Look for customers who use our company's (or even competitor's) products, talk to them, and understand the important characteristics of the products that customers pay attention to during the sales process;
Visit the company's production base, understand the product's production process, production process, and understand the scale of the enterprise. The shopping guide will have a sense of immersion. When selling the product, you will quickly find the feeling. The introduction is in place and true.
6. Build customer relationships
Sunway RFID provides the disposable rfid wristband in soft PVC, paper, tyvek and vinyl environment friendly material.
One time using wristbands with adjustable fitting, make your management easily.
We can print your logo, numbers, and QR code too on the wristband bracelet.
This bracelet very popular using for one time using event, hospital, and ticket and so on.
These Disposable RFID Wristbands features an ANY RFID chip of usable space and can be made read-only. Ideal for making your next event or party a memorable experience!
Can be embedded 125Khz chips like Tk4100, EM4200, T5577, EME44305 and Hitag etc.
Can be embedded 13.56MHZ chips like Ntag213, NTAG215, NTAG216, Mifare Classic, Desfire EV2/EV2, Plus X, Plus SE, ICODE, Ultralight, TI 2084, Topaz512, and F08 etc.
Can be embedded 860MHZ-960MHZ chips like Alien H3, Alien H4, U-Code Gen2 and Impinj M4/M5 etc.
Special project? Custom Disposable RFID Wristbands? If you need more than 500 wristbands, you'll receive an instant discount!
Disposable RFID Wristbands
Disposable RFID Wristbands,RFID Paper Disposable Wristbands,Disposable Wristbands,Disposable Bracelets
Sunway Smartech Co.,LTD , https://www.sunwayrfid.com