At present, many furniture brands have completed a price increase in May and June. Qumei Furniture has raised the price of its products by less than 10% in June. The top 100 pure solid wood series has been increased by about 20% at the end of May. Some other brands of furniture products have also been increased by 10% to 20%. Increase in price.
It is understood that the price increase mainly comes from solid wood furniture and mahogany furniture. Although the price of panel furniture is not as obvious as that of solid wood furniture, the market expects that there may still be future increases.
The cost of domestic furniture companies continues to increase, and profit margins are compressed, which is why most furniture companies can't withstand the pressure to rise against the market and increase prices. Zhang Wenguang, general manager of Qumei Furniture, believes: "Furniture companies are labor-intensive industries. At the beginning of this year, the domestic labor shortage and the increase in worker wages have caused the increase in labor costs. In addition, rising wood prices, tight global supply relations, and other materials and paints The prices of hardware, accessories, etc. have also increased significantly, which in turn has resulted in increased material costs. These will cause increased cost pressures for enterprises, and furniture prices are inevitable. "
On the other hand, the current domestic furniture market is fiercely competitive, and rising prices will directly affect its market competitiveness, and brands must take a cautious attitude toward price increases. In the interview, some furniture distributors also indicated that they would be more cautious about the price increase. In addition to the cost, they would consider the market situation to decide whether to adjust the price. Although most furniture companies implemented some price increase measures in the first half of the year, the price increases of major brands of furniture are still relatively cautious relative to the price of raw materials generally increasing by 15%. Taking into account the market impact, most companies will choose to absorb some of the costs by reducing internal costs and other methods, in order to minimize the double pressure caused by the market slump and raw material prices.
Market slump industry competition intensified
The reporter visited several building materials and furniture stores in Xi'an market, such as Daming Palace Building Materials and Furniture City, Red Star Macalline (Shengshi Taibai Store), Dongfang Jiayuan, etc., and found that the impact of the national housing market regulation policy on the entire furniture market in the first half of the year has already appeared.
According to the sales staff of the store furniture brand, the business is relatively light. Although this is related to the current off-season, sales have declined compared with the same period last year.
Regarding the current market situation, the reporter interviewed relevant heads of furniture brands such as Qumei Furniture, Quanyou Furniture, Xinnantian, etc. Most people said that the entire furniture market is not in good shape this year, and sales may be flat compared with last year. There was a slight decline, and it is difficult to show growth momentum.
Regarding the future trend of the furniture industry, the heads of major furniture brands generally believe that with the increase in costs and the impact of unfavorable factors such as the real estate market, competition in the furniture industry will become more intense. Some small and medium-sized furniture companies may face fierce competition. It is difficult to maintain, and the reshuffling momentum of the furniture industry since the economic crisis in 2009 will surely intensify.
However, the parties have different opinions about the future market trend.
Zhang Wenguang believes: "The home market, as a downstream industry in the real estate market, has at least five months of lag in policy impact, and the impact of the housing market policy in the second half of the year will all show up, so the market trend in the second half of the year is not optimistic." And the whole Hu Xiangdong, general manager of the Northwest Region of Friends of Furniture, said: "Although the furniture market is sluggish in the first half of this year due to factors such as property market regulation and control, the furniture market will be more optimistic in the second half of the year." He believes that traditional furniture sales seasons are all in the second half In September and October in the second half of the year, there will also be a batch of property deliveries, which will have a positive impact on the booming market.
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