The Limeng Group has attracted the attention of people in the furniture industry. Since August 2005, they have obtained the general authorization for the production of Chinese furniture products from Disney. Disney authorized Limeng to manufacture or OEM Mickey "" sSpace youth furniture products. The authorized products are mainly sold in the Chinese mainland market, and some will be exported. At the same time, Disney authorized Limeng to use the concept of Mickey "" s Space to attract investment in the domestic market, opening franchise stores and home chain supermarkets to operate Disney products across the board. Yang Tao, CEO of Limeng Group, has also begun to become the focus of public attention.
In addition to anime, other free talk
Yang Tao is making children's furniture, but he is more willing to say that he is doing anime. On his business card, he is firstly a "member of the Guangdong Youth Federation" and secondly "the executive chairman of the Guangdong Furniture Chamber of Commerce". Chinese children's furniture manufacturers often highlight the word "environmental protection" when talking about their own enterprises and products; Yang Tao is still willing to put "anime" in the first place.
This is different from other children's furniture manufacturers in China. He even put "anime" directly in the company name, so the subsidiary company of Limeng Group is called Kumanju Animation Technology Co., Ltd. Yang Tao attaches great importance to animation, because he knows the influence of animation on children.
On the day of the opening of Xiangjiang Home Furnishing in the European City, Kumanju was amazingly popular. Yang Tao believes that this is the charm of anime: "You can see today, my store may be ten times more popular than other stores. Why? Because we focus on consumer needs. What are the common characteristics of children? Children are different from adults. It is very difficult to sum up a commonality for adults, but children have an absolute common preference, that is anime. The difference is just the subdivision in anime. For children, the most attractive thing to them is that Anime. "
He believes that environmental protection and health should be the threshold of furniture manufacturing, which is equivalent to the starting line, not the selling point. He told reporters: "Our plates all meet the E1 standard. We are all cooperating with the top brands in the world. If it is not environmentally friendly, will Disney cooperate with you? No." So, because of the harshness of the cooperating brands, cool Manju also has higher standards for its children's furniture products: "The service life of our children's furniture is generally 10 years. There are already foreign standards for the design and color of children's furniture. Our products are strictly in accordance with international standards Do it. "It is this attitude that Kumanju's products are highly sought after in mainland China. First of all, children like it, and then adults learn through research, and also start to trust and love.
He was proud to say: "Our products are not expensive, three or four thousand dollars, other domestic brands are also at this price. We value, in addition to product experience, there is joy, that is, children use furniture Feeling. Children love our products, and the products themselves are healthy, so I think they are less likely to not choose our products. "
IKEA doing children's furniture market
Since Limeng Group has been cooperating with global brands, their starting point is relatively high. He said he would be an IKEA in the children's furniture market.
Therefore, we see that the specialty stores that live in Kuman are very large. It is not so much a specialty store as it is a professional children's furniture store. Their store in Xiangjiang Home in Shenzhen has more than 1,000 square meters. After you enter, you will see a model room for children, and the staff of Kumanju will never object to people using their furniture. Indeed, the first feeling of entering Kumanju is children's IKEA. It is understood that their store in Shanghai Red Star Macalline even reached 3,000 square meters.
Kumanju respects "one-stop" shopping, which is very similar to IKEA. All things in the Kumanju model room can be bought. "We don't just sell furniture. We can provide bells, accessories, and even decoration."
At the beginning of the establishment of Limeng Group, it tried its best to obtain Disney's authorization, which can be said to have paid a high price. After several years of hard work, it is now much easier for them to cooperate with world animation brands. Yang Tao told SouFun: "Now it can be said that it is completely different. Because our cooperation with Disney is very successful, everyone sees it. We can be said to have achieved a five-star reputation among our Disney partners. Our Contract execution rate, customer satisfaction, they are all in the eyes. Also because of the successful example between us and Disney, other brand companies have the basis for talking with us. Because they feel that they can trust us. "
Today, they already have cartoon portrait licenses from many world-wide companies including Disney, Time Warner, Hongmeng Cartoon, Mickey Mouse, Harry Potter, Doraemon, Hello Kitty, Transformers, etc., you can all in Yang Tao Seen in Kumanju. Undoubtedly, Kumanju has become the animation kingdom of Chinese children's furniture.
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