More than thirty years of reform and opening up, Guangdong furniture industry continues to refine the internal driving force for their own development, so as to maintain a vigorous brand attitude and vitality in a rapidly changing market competition.
The success of the Guangdong furniture industry is not due to the success of individual companies , but with a significant regional brand. Reflected in the market impact, the Guangdong furniture industry is in the same pace as the capital Beijing furniture industry, one south and one north, competing with each other.
It is against this background that Guangdong furniture practitioners gradually realized that a whole brand of Guangdong furniture should be formed, and its market charm is by no means comparable to that of a single manufacturer or brand. Today, the " Guangdong " brand has long been a resource or hidden wealth shared by the Guangdong furniture industry. Compared with individual manufacturers, the common brand has a faster communication speed, better communication effect and stronger market influence. From April to May , the Guangdong Furniture Chamber of Commerce, the Home Furnishing Branch of the Beijing Market Association, and the Beijing Home, Jimei Home and Longfeng Home jointly organized the " First Guangdong Furniture Culture and Arts Festival " , in order to make more consumer groups more Guangdong understand the culture and history of furniture Guangdong, Guangdong furniture brand stores so as to enhance sales volume and competitiveness of the terminal stores in Beijing.
For Guangdong furniture companies, it is of great significance to maintain the common “ Guangdong Furniture †regional brand and enhance its influence. However, the ambition of the Cantonese is far more than this: to become a strong regional brand in the international furniture market and to catch up with strong regional brands such as Italy and Northern Europe is the responsibility and mission of Guangdong furniture companies in the new period.
For more furniture information , go to http://news.gojiaju.com/
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