How do integrated ceiling companies grasp the “golden nine silver ten” sales season?

In 2011, bid farewell to the hot summer, the integrated ceiling industry ushered in the end of the traditional sales season. In the consumer market, "Jinjiuyinshi" was originally a time concept. Since the autumn of September and October was so cool, under the premise that temperatures and sunshine were more suitable for travel, people's consumption psychology was naturally driven. The real estate and financial industries will also launch real estate and construction investment in these two months. The economic linkage will make the market gradually hot.

As a rising force in the building materials industry, the development of integrated ceiling has always been concerned by many parties. Can the integrated ceiling industry become a major original force in the domestic building materials industry? The entire building materials industry is waiting to see!

If we say that in the first half of 2011, the integrated ceiling companies “stretched their feet” and devoted their energy to corporate construction, product development, brand operations, etc., then in September, facing the “Golden 9 Silver 10” broad market, the annual sales season is It is a baptism and test for the development of integrated ceiling companies in the past year. The company's development ideas, new concepts and new development directions, and the acceptance of new products will all be confirmed in these two sales seasons!

So, how do integrated ceiling companies change the sales season of “Golden September and Silver Ten”?

With marketing in mind, the pace of sales has ushered in the “Golden 9 Silver 10” sales season, and the marketing strategies of integrated ceiling manufacturers will, of course, be adjusted. Faced with the consumer's sufficient time to buy and purchase funds, the usual preferential activities can not meet the consumers picky choices, select products and discount discounts in combination, in order to be able to flock to consumers and ask for money! Therefore, manufacturers in the peak season sales, so that the manufacturer's discount equal to the benefits that consumers get, before they can stride forward in the season! The preferential content developed by the manufacturers needs the cooperation and execution of distributors from all parts of the country, and the pace of unification can capture the market!

Innovation, new products to market in the sales season, if there are new, unique innovations in the product, it will attract more eye! Throughout the integrated ceiling market, good integrated ceiling brands have their own unique cheats! From the appearance, style, function, and technology, original products are often more received by consumers. Therefore, choosing to launch new products during the peak season of "Jin 9 Silver 10" can, on the one hand, promote the brand and expand the market. On the other hand, it is also a test of the company's investment in research and development capabilities and innovative thinking, and how companies grasp the market and control the market!

Taking advantage of the situation, the focus of key areas to treat the integrated ceiling industry has only a short period of time of 7 years, so the various regions of the country for the acceptance of integrated ceilings have different differences, the traditional plaster plate or a certain market, so the country a chess, the motherland Spectacular scenes in the hot and hot markets across the country have not yet arrived! It is also very necessary to invest in marketing campaigns of different strengths for different regions of the market. It is not possible to "triage the dates with no date" for thousands of people. Instead, it is necessary to take advantage of the trend to divide the market level. Let the most promising market receive the greatest degree of support in order to achieve a good harvest!

The “11th National Day” holiday that is coming immediately is a heavy “golden week” for the integrated ceiling industry. Under the peak season of September, the integrated ceiling companies are all kicking their feet and expecting 11 to hold back “BRIC” for a The real season! Let the manufacturer's concessions translate into benefits for consumers and do a good job in marketing. Let the integrated ceiling industry win the market in National Day 11 and let us work together to create a better future!