Abstract What is new manufacturing? The keyword “2017 New Manufacturing†is very popular in China. It originated from the five new ones proposed by Ma Yun at the Ali Yunqi Conference in October last year, including new manufacturing. In fact, as early as 2015, the country has proposed China Manufacturing 20...
What is new manufacturing? The keyword “2017 New Manufacturing†is very popular in China. It originated from the five new ones proposed by Ma Yun at the Ali Yunqi Conference in October last year, including new manufacturing. In fact, as early as 2015, the country proposed the China Manufacturing 2025 strategic plan, and mentioned the revitalization of China's manufacturing to the height of the national strategic level. In fact, other countries in foreign countries have the same concept, such as Germany with Industry 4.0, the United States with Industrial Internet, and Japan. Lean manufacturing, in the new century, every country has put the revitalization of manufacturing in the strategic height of the country, which is a good thing for China's manufacturing industry. So what is the difference between new manufacturing and old manufacturing? What is new manufacturing?
In the past 30 years, the growth of China's manufacturing industry has basically relied on two terms, one is cost and the other is scale. So, what is the problem today? The answer is that the cost advantage is gradually disappearing. The cost advantages of manufacturing in China are: cheap land, low labor, government tax reduction policy support, and the fact that enterprises do not bear responsibility for environmental protection. Nowadays, the self-discipline of enterprises and the government's awareness of our supervision are getting stronger and stronger, and there are fewer and fewer ways to arbitrarily destroy the environment and space. When these cost advantages are gradually lost, scale cannot bring the future, because on the basis of one scale, all commodities are homogenized, and the most terrible is the excess of homogenization.
Let's take a look at the old manufacturing scene. There are two types of traditional manufacturing in China. One is called industry and trade technology, one is called trade technology, and the other is a purely processing manufacturing factory. For example, in the Yangtze River Delta region and the Pearl River Delta region, a large number of foreign trade processing factories have been gathered. Even the largest Foxconn Group in the South mainly relies on the processing of products from brands such as Apple to earn meager processing fees. We take Apple 6S. Mobile phone to give an example, a 6S mobile phone that sells more than 6,000 in China, in fact, most of the profits are earned by Apple, due to Apple's strong brand charm, high-tech independent research and development technology, even so High prices, many Chinese are still willing to pay, and as the largest processing plant of Apple, Foxconn actually only accounted for less than 5% of the profits, we can imagine that a factory invested a lot of manpower and resources to build a factory, A large number of employees, desperate overtime to add production, but also destroyed China's air environment, in exchange for the meager 5% less than the profit. In fact, the Foxconn factory represents a microcosm of China's manufacturing. In the Dongguan area of ​​Guangdong, most of the world's manufacturing plants are factories that make foreign trade processing orders. Generally, they do not have their own brands. They do not have independent research and development capabilities and rely entirely on them. Which point in the middle is meager profit. As China's demographic dividends gradually disappear, labor costs rise sharply, raw material costs rise, land costs rise, factory rents rise, and foreign trade orders shrink, so it is not surprising that large-scale processing plants have closed down.
Therefore, at the starting point of the new era, it is imperative to develop China's new manufacturing. A country's strong victory depends on the revitalization of the real economy. Manufacturing is undoubtedly the core representative of the real economy. We have reason to believe that China is strongly promoting China. Under the new situation of manufacturing Internet + transformation and upgrading, China's manufacturing 2025, China's manufacturing will have a qualitative leap, and China's new manufacturing will surely shine on the world stage. The future of new manufacturing has the following characteristics.
1. Self-owned brand: New manufacturing needs to get rid of the way of earning meager profits by processing orders, transforming into creating its own brand, and accurately positioning consumer groups according to market demand, especially now entering the 80s and 90s. The main body of the consumer has changed. The original mass brand has been unable to adapt to the current market trend. It is necessary to establish a new brand, a personalized brand, and a small and beautiful brand for a certain consumer group. After the new manufacturing has its own brand, the profit of the product is naturally high, and it can earn more profits for the company through the brand premium.
2. Independent research and development: The biggest feature of new manufacturing is the emphasis on R&D technology and adherence to independent R&D and innovation. China's manufacturing industry has been developing for so many years. In fact, most of our manufacturing R&D technology is still lacking. Because the original market is so good, as long as the products are made, there is no need to worry about selling them. Most manufacturing companies will think that they will copy. It is the biggest innovation, and the cost of copying technology is lower. This concept leads to the fact that most of China's manufacturing is initially accumulated through counterfeiting or plagiarism. The phenomenon of not paying attention to technological innovation in the long run has been an important reason for China’s manufacturing backwardness in the West. However, nowadays, when the market enters the era of saturated goods, the old era of counterfeiting and reproduction has passed. China's manufacturing industry must make great efforts to grasp independent research and development, technological innovation, establish its own technical barriers, and maintain the core competitiveness of technology. Only by revitalizing China’s manufacturing can we have a place on the world stage.
3. Craftsmanship: According to relevant media statistics, the average life expectancy of private enterprises in China is only 3-5 years. This data can reflect the status quo of Chinese manufacturing from the side. There are many Japanese companies in the past century, and there are many in the United States. Why are the lifespan of Chinese enterprises? So short? The core of its essence is the lack of craftsmanship that focuses on the soul of the product. Without the spirit of maximizing the product, many Chinese companies make money to make money, instead of giving a lifetime of energy and time to achieve a certain value. a spiritual belief. We often see a pair of white-haired old people in Japan who only run a small cake shop in their lifetime, and they are happy with it. I think this is a kind of craftsmanship. It is indeed worth learning from our Chinese entrepreneurs. The country is also vigorously promoting the spirit of craftsmen. I believe that in the future, the average life expectancy of Chinese enterprises will also be extended, and a batch of 100-year-old stores will also appear.
4, personalized customization: a very significant feature of the new manufacturing is personalized customization, nowadays due to changes in the main body of the consumer market, consumers pay more attention to individual needs, the consumer market has been the original market dominated by the seller, the gradient In order to be a buyer-led demand-oriented market, the manufacturing industry began with the US Ford as a large-scale production method, and later developed into a lean, small-volume, multi-variety production method represented by Toyota, Japan. Developed into a consumer-oriented personalized custom production method C2M, the biggest feature of personalized customization is customized production according to the real needs of consumers, oriented to the individual demand of consumers, generating orders, factory customized production, the largest The advantage is that it is produced in a zero-inventory manner, which greatly reduces the inventory cost of the enterprise. And because it is a personalized feature, it can sell a brand premium, and the company has more profitable space.
5. Internet +: In a strict sense, it is manufacturing + Internet, not Internet + manufacturing. Nowadays, the Internet infrastructure is basically perfect. The Internet is like water, electricity and coal. The manufacturing industry should be more actively integrated into the Internet. For deep integration, the manufacturing industry has its own advantages. It must learn to leverage the Internet, such as building new brands through the Internet, selling products through e-commerce channels, and re-establishing interactions with customer relationships through mobile Internet social platforms.
6, big data, Internet of Things: Nowadays has entered the era of big data, the manufacturing industry should also use big data, through the data to implement refined management of the factory, such as through the data to the customer group to implement crowd portraits, accurate positioning of consumer groups; For example, the management of warehouse inventory through big data, such as the management of the entire production process through big data, such as through the big data to the sales department, procurement department, research and development department, production department, quality department, personnel department, financial department, etc. management. New manufacturing can also implement hardware and software interconnection for enterprises through the Internet of Things, and improve enterprise information integration.
7. Cloud computing: New manufacturing in the field of R&D informatization, product development based on workstation or PC platform to desktop cloud platform; from regional R&D to remote co-development, manufacturing can use cloud computing platform in the way of makers Researchers from all over the country and around the world come together to brainstorm and develop better products. In the cloud era, the information application of manufacturing enterprises does not need to purchase any software and hardware products, and there is no need to deploy an information platform. Enterprises can rent software and hardware systems to meet the business needs of enterprises, and pay according to how much they use. This not only can effectively reduce the occupation of enterprise funds by information investment, but also help the enterprise to save costs.
8. Intelligent Manufacturing: Intelligent Manufacturing System is a human-machine integrated intelligent system composed of intelligent robots and human experts. In the manufacturing process, it can analyze, reason, judge, conceive and make decisions by means of computer simulation of the intelligent activities of human experts in a highly flexible and integrated way, thereby replacing or extending part of the mental work of people in the manufacturing environment, while collecting and storing Improve, share, and carry forward the intelligence of human experts. The development of manufacturing has evolved from initial manual manufacturing to highly automated manufacturing to flexible automated manufacturing to intelligent manufacturing. Intelligent manufacturing systems can improve work efficiency, improve product quality, and reduce production costs, thereby improving business efficiency.
If China's new manufacturing has a place on the world stage, it must have a spirit of innovation from zero to one, pay attention to product core research and development technology, build its own brand, actively embrace the Internet +, and create an automated, intelligent and intelligent factory. Use big data, cloud computing, and Internet of Things technologies to improve manufacturing plant efficiency, improve product quality, and reduce production costs. Incorporating into the product with the spirit of craftsmanship, to achieve the focus and the ultimate, can truly realize China's new manufacturing, China manufacturing 2025, can truly make China manufacture, go out of China and lead the world!
In the past 30 years, the growth of China's manufacturing industry has basically relied on two terms, one is cost and the other is scale. So, what is the problem today? The answer is that the cost advantage is gradually disappearing. The cost advantages of manufacturing in China are: cheap land, low labor, government tax reduction policy support, and the fact that enterprises do not bear responsibility for environmental protection. Nowadays, the self-discipline of enterprises and the government's awareness of our supervision are getting stronger and stronger, and there are fewer and fewer ways to arbitrarily destroy the environment and space. When these cost advantages are gradually lost, scale cannot bring the future, because on the basis of one scale, all commodities are homogenized, and the most terrible is the excess of homogenization.
Let's take a look at the old manufacturing scene. There are two types of traditional manufacturing in China. One is called industry and trade technology, one is called trade technology, and the other is a purely processing manufacturing factory. For example, in the Yangtze River Delta region and the Pearl River Delta region, a large number of foreign trade processing factories have been gathered. Even the largest Foxconn Group in the South mainly relies on the processing of products from brands such as Apple to earn meager processing fees. We take Apple 6S. Mobile phone to give an example, a 6S mobile phone that sells more than 6,000 in China, in fact, most of the profits are earned by Apple, due to Apple's strong brand charm, high-tech independent research and development technology, even so High prices, many Chinese are still willing to pay, and as the largest processing plant of Apple, Foxconn actually only accounted for less than 5% of the profits, we can imagine that a factory invested a lot of manpower and resources to build a factory, A large number of employees, desperate overtime to add production, but also destroyed China's air environment, in exchange for the meager 5% less than the profit. In fact, the Foxconn factory represents a microcosm of China's manufacturing. In the Dongguan area of ​​Guangdong, most of the world's manufacturing plants are factories that make foreign trade processing orders. Generally, they do not have their own brands. They do not have independent research and development capabilities and rely entirely on them. Which point in the middle is meager profit. As China's demographic dividends gradually disappear, labor costs rise sharply, raw material costs rise, land costs rise, factory rents rise, and foreign trade orders shrink, so it is not surprising that large-scale processing plants have closed down.
Therefore, at the starting point of the new era, it is imperative to develop China's new manufacturing. A country's strong victory depends on the revitalization of the real economy. Manufacturing is undoubtedly the core representative of the real economy. We have reason to believe that China is strongly promoting China. Under the new situation of manufacturing Internet + transformation and upgrading, China's manufacturing 2025, China's manufacturing will have a qualitative leap, and China's new manufacturing will surely shine on the world stage. The future of new manufacturing has the following characteristics.
1. Self-owned brand: New manufacturing needs to get rid of the way of earning meager profits by processing orders, transforming into creating its own brand, and accurately positioning consumer groups according to market demand, especially now entering the 80s and 90s. The main body of the consumer has changed. The original mass brand has been unable to adapt to the current market trend. It is necessary to establish a new brand, a personalized brand, and a small and beautiful brand for a certain consumer group. After the new manufacturing has its own brand, the profit of the product is naturally high, and it can earn more profits for the company through the brand premium.
2. Independent research and development: The biggest feature of new manufacturing is the emphasis on R&D technology and adherence to independent R&D and innovation. China's manufacturing industry has been developing for so many years. In fact, most of our manufacturing R&D technology is still lacking. Because the original market is so good, as long as the products are made, there is no need to worry about selling them. Most manufacturing companies will think that they will copy. It is the biggest innovation, and the cost of copying technology is lower. This concept leads to the fact that most of China's manufacturing is initially accumulated through counterfeiting or plagiarism. The phenomenon of not paying attention to technological innovation in the long run has been an important reason for China’s manufacturing backwardness in the West. However, nowadays, when the market enters the era of saturated goods, the old era of counterfeiting and reproduction has passed. China's manufacturing industry must make great efforts to grasp independent research and development, technological innovation, establish its own technical barriers, and maintain the core competitiveness of technology. Only by revitalizing China’s manufacturing can we have a place on the world stage.
3. Craftsmanship: According to relevant media statistics, the average life expectancy of private enterprises in China is only 3-5 years. This data can reflect the status quo of Chinese manufacturing from the side. There are many Japanese companies in the past century, and there are many in the United States. Why are the lifespan of Chinese enterprises? So short? The core of its essence is the lack of craftsmanship that focuses on the soul of the product. Without the spirit of maximizing the product, many Chinese companies make money to make money, instead of giving a lifetime of energy and time to achieve a certain value. a spiritual belief. We often see a pair of white-haired old people in Japan who only run a small cake shop in their lifetime, and they are happy with it. I think this is a kind of craftsmanship. It is indeed worth learning from our Chinese entrepreneurs. The country is also vigorously promoting the spirit of craftsmen. I believe that in the future, the average life expectancy of Chinese enterprises will also be extended, and a batch of 100-year-old stores will also appear.
4, personalized customization: a very significant feature of the new manufacturing is personalized customization, nowadays due to changes in the main body of the consumer market, consumers pay more attention to individual needs, the consumer market has been the original market dominated by the seller, the gradient In order to be a buyer-led demand-oriented market, the manufacturing industry began with the US Ford as a large-scale production method, and later developed into a lean, small-volume, multi-variety production method represented by Toyota, Japan. Developed into a consumer-oriented personalized custom production method C2M, the biggest feature of personalized customization is customized production according to the real needs of consumers, oriented to the individual demand of consumers, generating orders, factory customized production, the largest The advantage is that it is produced in a zero-inventory manner, which greatly reduces the inventory cost of the enterprise. And because it is a personalized feature, it can sell a brand premium, and the company has more profitable space.
5. Internet +: In a strict sense, it is manufacturing + Internet, not Internet + manufacturing. Nowadays, the Internet infrastructure is basically perfect. The Internet is like water, electricity and coal. The manufacturing industry should be more actively integrated into the Internet. For deep integration, the manufacturing industry has its own advantages. It must learn to leverage the Internet, such as building new brands through the Internet, selling products through e-commerce channels, and re-establishing interactions with customer relationships through mobile Internet social platforms.
6, big data, Internet of Things: Nowadays has entered the era of big data, the manufacturing industry should also use big data, through the data to implement refined management of the factory, such as through the data to the customer group to implement crowd portraits, accurate positioning of consumer groups; For example, the management of warehouse inventory through big data, such as the management of the entire production process through big data, such as through the big data to the sales department, procurement department, research and development department, production department, quality department, personnel department, financial department, etc. management. New manufacturing can also implement hardware and software interconnection for enterprises through the Internet of Things, and improve enterprise information integration.
7. Cloud computing: New manufacturing in the field of R&D informatization, product development based on workstation or PC platform to desktop cloud platform; from regional R&D to remote co-development, manufacturing can use cloud computing platform in the way of makers Researchers from all over the country and around the world come together to brainstorm and develop better products. In the cloud era, the information application of manufacturing enterprises does not need to purchase any software and hardware products, and there is no need to deploy an information platform. Enterprises can rent software and hardware systems to meet the business needs of enterprises, and pay according to how much they use. This not only can effectively reduce the occupation of enterprise funds by information investment, but also help the enterprise to save costs.
8. Intelligent Manufacturing: Intelligent Manufacturing System is a human-machine integrated intelligent system composed of intelligent robots and human experts. In the manufacturing process, it can analyze, reason, judge, conceive and make decisions by means of computer simulation of the intelligent activities of human experts in a highly flexible and integrated way, thereby replacing or extending part of the mental work of people in the manufacturing environment, while collecting and storing Improve, share, and carry forward the intelligence of human experts. The development of manufacturing has evolved from initial manual manufacturing to highly automated manufacturing to flexible automated manufacturing to intelligent manufacturing. Intelligent manufacturing systems can improve work efficiency, improve product quality, and reduce production costs, thereby improving business efficiency.
If China's new manufacturing has a place on the world stage, it must have a spirit of innovation from zero to one, pay attention to product core research and development technology, build its own brand, actively embrace the Internet +, and create an automated, intelligent and intelligent factory. Use big data, cloud computing, and Internet of Things technologies to improve manufacturing plant efficiency, improve product quality, and reduce production costs. Incorporating into the product with the spirit of craftsmanship, to achieve the focus and the ultimate, can truly realize China's new manufacturing, China manufacturing 2025, can truly make China manufacture, go out of China and lead the world!
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