Beijing solid wood furniture market survey: the concept of shopping guide chaos deliberately concealed less

The 100% solid wood slogan produced by Moon Manor [Foreword] For the discussion of what is solid wood furniture, the discussion in the industry has not stopped. What is solid wood furniture? What is the standard? I believe that everyone is inconsistent. Due to the lack of standards in this industry, consumers have less common sense of solid wood furniture, and the concept and statement of chaos in the market is taken for granted. Even some professionals have expressed confusion about solid wood furniture. Initiated, Beijing, Shanghai, Shenzhen, Jinan, Xi'an, Hangzhou, Shenyang 7 linkages to investigate the solid wood furniture market in the local home store, intending to "uncover" the real situation of solid wood furniture. Investigation store: Oriental Home Furniture City (Yuquanying Bridge) Accompanying experts: Professor Qu Yuliang of Forestry University The main phenomenon: some of the shopping guides each hold a word, the concept of "pure solid wood" is confusing, the label does not indicate the material and other information. [Reporter observation] The reporter visited the Oriental Home Furniture City in the southwest corner of Yuquanying Bridge to personally visit the current situation of solid wood furniture in the store. In the solid wood furniture store that the reporter visited, the guides who directly contacted the consumers had different understandings of the concepts of solid wood furniture, solid wood furniture, solid wood furniture, and solid wood furniture, and there were differences in the words of consumers. Through the reporter's personal experience, deliberate misleading or deceiving consumers is relatively rare, and candidly explain to reporters that solid wood furniture is easy to deform and other characteristics. The guide of Jemida furniture said that as long as it is made of wood, it can be called solid wood. For example, the main material of a cabinet is ash, the edge of the carving is made of oak, but the back of the wall is a nine-layer board. She believes that as long as it is not the composition of particleboard and MDF, the other can be called solid wood furniture. And a guide for Ouyifeng Furniture said that there is no such thing as solid wood. Solid wood veneer furniture is also easy to be fake in the market. The clerk of Moon Manor believes that pure solid wood is made of the same kind of wood. For example, the bed in his shop uses walnut wood and other logs, which is not "pure solid wood", so it does not play the concept of "pure solid wood". . In the investigation of a solid wood furniture store, the reporter found that some clerk are not very clear about the origin and material of the furniture products. I can't stand the question. Most of the labels of the Oriental homes are not marked with classification, main materials and auxiliary materials. Such information, the general consumer can not conclude that the shopping guide said the true and false, only a furniture clerk to come up with a detailed product information introduction, write the origin, material, performance and other information. The experts who walked with the reporter questioned the oak dining table introduced in one of the shopping guides. They thought that this was a rubber wood from the tropics, not a relatively rare and precious oak from the north, but the shopping guide denied it. Did not come up with strong evidence, but to grow up. In addition to the unclear concept and unclear label, the reporter found that many interpretations of solid wood furniture were derived from the mouths of various clerk, for example: “The furniture with complicated workmanship must not be solid wood furniture, the style of solid wood furniture is very simple”, “Haicangmu It is produced in Africa, and now it is said that it is sea otter and can not get the customs import information, and most of them are fake." It is often said that the statement heard from this store will be overthrown in another store. At the same time, the reporter visited many stores in the Oriental Homeland and found that there were more discounts on solid wood furniture. Investigation store: Red Star Meikailong East Fourth Ring Store (Dajiao Pavilion) Main phenomenon: The furniture label is more standardized, marking the main material and auxiliary materials. Some shopping guides are more ambiguous about the concepts of “pure solid wood”, “all solid wood” and “solid wood veneer”. [Reporter observation] The reporter learned that Red Star Macalline made a relatively standard on the furniture label by visiting the Red Star Meikailong East Fourth Ring Store. It not only indicated the main material, but also a series of information on the auxiliary materials. Consumers raise awareness and avoid the guides fooling consumers with materials. A clerk of Rongrong Shijia Betel series told reporters that pure solid wood is all furniture made of wood, but their stools, coffee table legs, sofas can be solid wood, but the surface of the coffee table is larger. , using more MDF. The shopping guide for Luccay County began to introduce to reporters, "Our furniture is pure solid wood." Later, after careful inquiry, the reporter said that almost every piece of furniture has vine embellishments, and some coffee tables also use marble. Fabric. For such furniture is not pure solid wood, it is difficult to get standard support. A clerk of Peugeot Furniture showed a coffee table to the reporter. The coffee table was made of cherry wood, the coffee table was made of solid wood and the middle part was MDF. She told reporters that most European-style furniture is made of wood and wood, because this style often presents crafts such as carving and coloring. "It is not necessary to make all solid wood, and it is more difficult." In the storefront of Yazhen Furniture, a six-door cabinet sold for 9699 yuan. The guide bought the reporter first that it was pure solid wood, but the reporter saw the label with the material of cherry wood and asked for explanation. Also changed the mouth to say "this is solid wood veneer, but also solid wood furniture." In terms of price, the reporter visited the Red Star Meikailong East Fourth Ring furniture store, and there is no general discount of large diving.

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