Hard to buy a house, decoration is more difficult! Difficult to decorate, it is difficult to find a home improvement company that fits the taste, and there is no “after-effects†after the decoration. It is even harder to buy quality building products with guaranteed quality and no “dumpling†prices.
Today, the building materials market still has no standard and standard product price system, and some businesses “don’t priceâ€â€”looks at people, and some companies “priceâ€â€”looking at your price cuts! The purchase of building materials has therefore become a headache for many owners.
Recently, Wang Linpeng, the president of actually the home, publicly announced through Weibo that it will take the lead in the furniture industry to launch a "clear price". Wang Linpeng said that this move will help businesses focus their efforts on improving management and service levels. As of press time, actually the home has not yet officially announced the implementation of the program, "clearly price" is still in the consultation stage, actually the home of the Foshan Daily reporter said that for the time being not to accept the interview. The magazine's official Weibo Weekly magazine forwarded this, triggering the attention and discussion of many bloggers.
Since the last few days, Foshan Daily reporter visited a number of professional markets in Foshan, such as building materials, furniture, etc., to investigate the chaos in the home market.
Market Perspective of Tao Wei Market
Merchant One: High Price for Foreigners
The reporter selected a leading price of 750 yuan in a certain Taowei professional market. When asked if there is a more favorable price, the salesman told the reporter that he only needed 290 yuan. This is a discount of less than 50% off the retail price. Such a substantial discount is not uncommon in the building materials market.
The reporter found that after visiting a number of building materials markets, if there is no large-scale promotional activities, businesses will not play promotional advertising or shopping guide information, but as long as consumers ask one more sentence, grinding a little more time, sales staff will naturally take the list of orders and computer A delightful discount for customers to attract consumers to buy.
The Douglas washing bowl marked with 1789 yuan is sold at a discount of 8.8 percent. The original price is 2,757 yuan. The toilet with a size of 680 x 370 x 735 mm is sold at 20% off, and the en-suite bathroom is sold at a minimum price of 5.5 percent. The price is 68. One piece, Tenda tiles with 600×600mm specifications were sold for 37.5 yuan......
Since merchants will definitely give consumers a discount that is not low, why do businesses not directly mark the actual price? Mr. Shi (a pseudonym), head of sales of the B&R Sanitary Ware, told reporters that the price on the product was for foreigners.
In the areas of Jihua Road, Jiangwan Road and Wugang Road in Foshan, professional ceramics markets and shops have become successful. There are numerous product categories and zero batches of exhibitions. This not only attracts a large number of home improvement customers, but also attracts a large number of foreign businessmen. purchase.
“Foreign bargaining power is particularly strong. The price is higher, the bargaining space is also bigger, and customers are comfortable to trade.†For home improvement customers, B&R Sanitary Ware sells 20% of the product based on the ex-factory price. "Customers are also accustomed to bargaining, and we won't trade according to the price." En-brand bathroom Guo Xiaoying told reporters.
Business II: different prices at different times
Almost all products in the building materials market will be priced up and sold at a discount. Only some well-known brands are sold at a price, which is an unwritten rule in the industry. But at different times, the discounts are not the same.
In addition to the introduction of the special 288 yuan and 368 yuan sanitary ware hangers in the four-piece suit, the En-brand Sanitary Wares will only be available for sale at the price of 6 to 70% off the price.
"If you want to buy, you are advised to buy the cheapest before '3·15'. The price of the same product will increase after '3·15', and the next round of price reduction promotions will be '51' and '11'. But the price will not be low now," said Guo Xiaoying.
Bei Le bathroom also introduced the original price of 1180 yuan, the current price of 699 yuan shower faucet. "This product has always been very popular, but there were too many shipments before the year before last year, and the sales were not finished, and they were promoted during the "3·15" period." Sales staff told reporters that many brands will carry out the highest levels during the "3·15" period. Discounted promotional activities, "There are many brands in the mall, discounts, promotions are decided by each business, and are generally different."
Merchant 3: Low prices are actually samples
Buy building materials products also have a special discount product - samples. When the reporter approached Huayi Sanitary, the salesperson took the initiative to recommend a sink with a size of 810×430×230mm for the reporter. "You can only buy 30% off other products. Buying this one will give you a lower discount."
Ceramic sanitary ware merchants often need to participate in exhibition activities from time to time, and samples become “sacrifices†for exhibition activities. Businesses will also use the "30% discount" as a promotional gimmick, but in fact, only the sample in the shop can enjoy this discount.
"This product has been inspected and has not been damaged. If you accept it and sell it to you at a low price, the manufacturer will not need to order it specially," the salesman said. What is classified as "sample" may also be a proofing product during product development or a damaged product during transportation.
In fact, consumers must not buy too much pottery products for cheap, because if there are quality problems, consumers not only spend “payâ€, but also need to invest more time and time to replace or repair, so consumers should carefully check Products, ask for installation and post-maintenance services, purchase with caution.
Market perspective furniture market
Discounts are regular behavior
In the Foshan market, what is the price of furniture? The reporter visited the Lecong and Chancheng furniture stores on the 18th and found that most furniture stores had no information on the list price. Sales staff all stated that they would even have discounts even if they were ordinary.
In a furniture shop called "Sheng Jiamei" in the North District of Lecong Furniture City, the reporter saw a corner leather sofa with a "three-person + chaise longue chair". The price tag was very small and it was difficult to notice without carefully looking at it. . When the reporter asked about the price of the product, the salesperson took out a calculator and reported it to the reporter for 16800 yuan, which was lower than the price marked on the price tag. Sales staff also told reporters that in addition to some of the special price of products, other goods are playing 6.5 fold.
The reporter went to a board-wood furniture shop called “Dr. Woodâ€. The sales staff told the reporter that all the furniture products in the store had a 4.5% discount. “Because we are a factory outlet, the discounts are relatively stable. Even during holidays such as May 1st and 11th, discounts are not changing much.†In its next-door fashion shop, the salesperson’s house was introduced. All furniture has a 20% discount.
At the same time, the reporter visited the Chancheng Oriental Plaza furniture store and discovered that it is more confusing than having fun at the price tag. Most furniture stores have relatively clearly marked prices for furniture. However, is this the actual price? The reporter walked into several furniture stores as a consumer. Similar to Lecong's situation, discount promotions seem to be the normal behavior of each store. In Jianmei Furniture Store, a leather sofa with a total length of about 3.6 meters is worth 6,980 yuan, and there are some models for clearance. Sales staff said that in addition to some of the furniture products in the shop to do special offers, other products are 25% off.
Consumers are free to ask for price at random
Not all products in the mall are "marked price", and some simply do not bid. Only when the consumer asks for price, the salesperson can use the price of the offer list, or look at the offer to test the consumer's bargaining power.
“After entering the store, so many brands have so many products, the prices are different, and they have to ask for prices one by one. One by one bargaining prices. I really don’t know which one to buy.†Mr. Shen, who has been working for a year and a half, has finally decided. Determined to buy a house, but dazzling building materials products make him at a loss.
At that time, Mr. Shen fancy a 600×600mm strange sanded ceramic tile in the professional ceramics market, but the product did not have a price. Under Mr. Shen’s inquiries, the salesman vaguely called out the price of 115 yuan per piece. "I think he has a problem when he bids so late."
After the two sides battled each other, the salesperson finally agreed to trade at a price of 57.5 yuan per piece. Although he cut off half of the price, Mr. Shen did not feel a sense of accomplishment because he successfully bargained. At this time, he was even more puzzled. “With so many drops, businesses can still make profits. This transaction makes me feel very incompetent. Even if you buy it, you still feel bad."
Today, the building materials market still has no standard and standard product price system, and some businesses “don’t priceâ€â€”looks at people, and some companies “priceâ€â€”looking at your price cuts! The purchase of building materials has therefore become a headache for many owners.
Recently, Wang Linpeng, the president of actually the home, publicly announced through Weibo that it will take the lead in the furniture industry to launch a "clear price". Wang Linpeng said that this move will help businesses focus their efforts on improving management and service levels. As of press time, actually the home has not yet officially announced the implementation of the program, "clearly price" is still in the consultation stage, actually the home of the Foshan Daily reporter said that for the time being not to accept the interview. The magazine's official Weibo Weekly magazine forwarded this, triggering the attention and discussion of many bloggers.
Since the last few days, Foshan Daily reporter visited a number of professional markets in Foshan, such as building materials, furniture, etc., to investigate the chaos in the home market.
Market Perspective of Tao Wei Market
Merchant One: High Price for Foreigners
The reporter selected a leading price of 750 yuan in a certain Taowei professional market. When asked if there is a more favorable price, the salesman told the reporter that he only needed 290 yuan. This is a discount of less than 50% off the retail price. Such a substantial discount is not uncommon in the building materials market.
The reporter found that after visiting a number of building materials markets, if there is no large-scale promotional activities, businesses will not play promotional advertising or shopping guide information, but as long as consumers ask one more sentence, grinding a little more time, sales staff will naturally take the list of orders and computer A delightful discount for customers to attract consumers to buy.
The Douglas washing bowl marked with 1789 yuan is sold at a discount of 8.8 percent. The original price is 2,757 yuan. The toilet with a size of 680 x 370 x 735 mm is sold at 20% off, and the en-suite bathroom is sold at a minimum price of 5.5 percent. The price is 68. One piece, Tenda tiles with 600×600mm specifications were sold for 37.5 yuan......
Since merchants will definitely give consumers a discount that is not low, why do businesses not directly mark the actual price? Mr. Shi (a pseudonym), head of sales of the B&R Sanitary Ware, told reporters that the price on the product was for foreigners.
In the areas of Jihua Road, Jiangwan Road and Wugang Road in Foshan, professional ceramics markets and shops have become successful. There are numerous product categories and zero batches of exhibitions. This not only attracts a large number of home improvement customers, but also attracts a large number of foreign businessmen. purchase.
“Foreign bargaining power is particularly strong. The price is higher, the bargaining space is also bigger, and customers are comfortable to trade.†For home improvement customers, B&R Sanitary Ware sells 20% of the product based on the ex-factory price. "Customers are also accustomed to bargaining, and we won't trade according to the price." En-brand bathroom Guo Xiaoying told reporters.
Business II: different prices at different times
Almost all products in the building materials market will be priced up and sold at a discount. Only some well-known brands are sold at a price, which is an unwritten rule in the industry. But at different times, the discounts are not the same.
In addition to the introduction of the special 288 yuan and 368 yuan sanitary ware hangers in the four-piece suit, the En-brand Sanitary Wares will only be available for sale at the price of 6 to 70% off the price.
"If you want to buy, you are advised to buy the cheapest before '3·15'. The price of the same product will increase after '3·15', and the next round of price reduction promotions will be '51' and '11'. But the price will not be low now," said Guo Xiaoying.
Bei Le bathroom also introduced the original price of 1180 yuan, the current price of 699 yuan shower faucet. "This product has always been very popular, but there were too many shipments before the year before last year, and the sales were not finished, and they were promoted during the "3·15" period." Sales staff told reporters that many brands will carry out the highest levels during the "3·15" period. Discounted promotional activities, "There are many brands in the mall, discounts, promotions are decided by each business, and are generally different."
Merchant 3: Low prices are actually samples
Buy building materials products also have a special discount product - samples. When the reporter approached Huayi Sanitary, the salesperson took the initiative to recommend a sink with a size of 810×430×230mm for the reporter. "You can only buy 30% off other products. Buying this one will give you a lower discount."
Ceramic sanitary ware merchants often need to participate in exhibition activities from time to time, and samples become “sacrifices†for exhibition activities. Businesses will also use the "30% discount" as a promotional gimmick, but in fact, only the sample in the shop can enjoy this discount.
"This product has been inspected and has not been damaged. If you accept it and sell it to you at a low price, the manufacturer will not need to order it specially," the salesman said. What is classified as "sample" may also be a proofing product during product development or a damaged product during transportation.
In fact, consumers must not buy too much pottery products for cheap, because if there are quality problems, consumers not only spend “payâ€, but also need to invest more time and time to replace or repair, so consumers should carefully check Products, ask for installation and post-maintenance services, purchase with caution.
Market perspective furniture market
Discounts are regular behavior
In the Foshan market, what is the price of furniture? The reporter visited the Lecong and Chancheng furniture stores on the 18th and found that most furniture stores had no information on the list price. Sales staff all stated that they would even have discounts even if they were ordinary.
In a furniture shop called "Sheng Jiamei" in the North District of Lecong Furniture City, the reporter saw a corner leather sofa with a "three-person + chaise longue chair". The price tag was very small and it was difficult to notice without carefully looking at it. . When the reporter asked about the price of the product, the salesperson took out a calculator and reported it to the reporter for 16800 yuan, which was lower than the price marked on the price tag. Sales staff also told reporters that in addition to some of the special price of products, other goods are playing 6.5 fold.
The reporter went to a board-wood furniture shop called “Dr. Woodâ€. The sales staff told the reporter that all the furniture products in the store had a 4.5% discount. “Because we are a factory outlet, the discounts are relatively stable. Even during holidays such as May 1st and 11th, discounts are not changing much.†In its next-door fashion shop, the salesperson’s house was introduced. All furniture has a 20% discount.
At the same time, the reporter visited the Chancheng Oriental Plaza furniture store and discovered that it is more confusing than having fun at the price tag. Most furniture stores have relatively clearly marked prices for furniture. However, is this the actual price? The reporter walked into several furniture stores as a consumer. Similar to Lecong's situation, discount promotions seem to be the normal behavior of each store. In Jianmei Furniture Store, a leather sofa with a total length of about 3.6 meters is worth 6,980 yuan, and there are some models for clearance. Sales staff said that in addition to some of the furniture products in the shop to do special offers, other products are 25% off.
Consumers are free to ask for price at random
Not all products in the mall are "marked price", and some simply do not bid. Only when the consumer asks for price, the salesperson can use the price of the offer list, or look at the offer to test the consumer's bargaining power.
“After entering the store, so many brands have so many products, the prices are different, and they have to ask for prices one by one. One by one bargaining prices. I really don’t know which one to buy.†Mr. Shen, who has been working for a year and a half, has finally decided. Determined to buy a house, but dazzling building materials products make him at a loss.
At that time, Mr. Shen fancy a 600×600mm strange sanded ceramic tile in the professional ceramics market, but the product did not have a price. Under Mr. Shen’s inquiries, the salesman vaguely called out the price of 115 yuan per piece. "I think he has a problem when he bids so late."
After the two sides battled each other, the salesperson finally agreed to trade at a price of 57.5 yuan per piece. Although he cut off half of the price, Mr. Shen did not feel a sense of accomplishment because he successfully bargained. At this time, he was even more puzzled. “With so many drops, businesses can still make profits. This transaction makes me feel very incompetent. Even if you buy it, you still feel bad."
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